Economic pressures make boomerang living the new normal - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading Top Stories
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Meet our Editorial Staff
    • Advertise
    • Contact
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Advisor News
Top Stories RSS Get our newsletter
Order Prints
May 18, 2026 Top Stories
Share
Share
Post
Email

Economic pressures make boomerang living the new normal

By Ayo Mseka

Returning home to live with their parents is becoming a defining feature of life for many young adults, according to Thrivent's fifth annual Boomerang Kids Survey.

Half of U.S. parents with adult children ages 18–35 said this year that a child has moved back home at some point. That percentage is in line with 2025’s percentage (46%). This sustained trend continues to shed light on a living arrangement that has become more of an expectation than an exception, the survey said.

"Adult children moving back in with their parents has shifted from stigma to strategy – for both parents and kids," said Thrivent Financial Consultant Gene Elder. "Five years into Thrivent's survey, we've found that boomerang living is not a blip; it's becoming a lasting part of how families plan their money and keep moving toward their long-term financial goals."

What is driving boomerang living?

The survey revealed several trends that are driving boomerang living.

-- Economic pressures, not preference, continue to drive young adults back home, often for extended periods. More than half of young adults (55%) who currently or previously boomeranged back home said that it was financially necessary, with an additional 27% saying it was not necessary but provided financial benefits.

--More than half of boomerang parents expect the arrangement to last at least a year, reinforcing that these are no longer short-term stays.

--Top factors driving young adults back home include unaffordable housing (45%) and job loss or reduced income (36%).

--Young adults moving back home are using the move as a runway to work toward achieving longer-term financial goals.

--34% of young adults said that their primary reason for living at their parents’ home would be saving for a down payment on their own home.

--Among those who have not yet achieved financial independence from their parents, 78% said that it is likely they will do so within the next five to ten years.

--Supporting adult children continues to come at a cost, often impacting both short and long-term financial goals.

Impact on boomerang parents

What areas have the greatest impact on the financial goals of these boomerang parents? Supporting an adult child who returns home can affect finances in the short term, such as everyday spending and the ability to save, as well as progress toward bigger financial goals, like retirement, said Elder.

Many families report cutting back on personal spending (47%), delaying major purchases or plans (36%), or postponing personal goals like travel or education (33%) to support their adult children financially, Elder added. Meanwhile, nearly one in five parents said that they would be willing to reduce personal savings or retirement contributions to provide that support.

“What makes boomerang living especially challenging is that many parents are trying to balance two priorities at once,” Elder pointed out. “They want to help their children regain stability or become financially independent, while making sure they don’t lose ground on their own long-term financial goals.”

Helping boomerang parents reach their goals

What steps can financial professionals take to help boomerang parents reach their goals? “The first thing I encourage clients to do is define the purpose behind the living arrangement,” Elder said. “Families tend to navigate this much more successfully when there’s a clear understanding of what the adult child is working toward — whether that’s paying down debt, rebuilding savings, finding stable employment or saving for a home.” In fact, he pointed out, 34% of young adults said that their primary reason for moving back in with their parents is to save for a down payment on a house of their own.

From there, it’s important to put some structure around the arrangement, Elder added. That includes discussing timelines, expectations and what progress should look like over time.

“I also encourage parents to be realistic about what they can afford to provide without putting their own financial future at risk,” Elder said. “Helping with housing or essentials may make sense, but it’s important to continue prioritizing retirement savings and other foundational goals.

“The families that tend to navigate this most successfully are the ones that communicate openly, revisit the plan regularly, and treat this as a temporary step toward independence rather than an indefinite arrangement.”

The poll was conducted by Ipsos on behalf of Thrivent Financial from March 24 – April 3, 2026, using the probability-based KnowledgePanel. It is based on a nationally representative probability sample of 2,325 general population Americans.

© Entire contents copyright 2026 by InsuranceNewsNet.com Inc. All rights reserved. No part of this article may be reprinted without the expressed written consent from InsuranceNewsNet.com.

No image

Ayo Mseka has more than 30 years of experience reporting on the financial services industry. She formerly served as editor-in-chief of NAIFA’s Advisor Today magazine. Contact her at [email protected].

Older

Insurers urged to temper expectations with AI pilots

Newer

$150M+ asset sale payout distributed to Greg Lindberg policyholders

Advisor News

  • How smart investments prepare clients for inflation
  • Amid slew of corporate tax ideas, Newsom chose one likely to hit people’s premiums
  • The biggest risk to your clients’ financial plans isn’t market volatility
  • Initiative looks at how caregiving impacts workplace benefits
  • Will rising retirement needs spark an annuity boom?
More Advisor News

Annuity News

  • Globe Life Inc. (NYSE: GL) Records 52-Week High Thursday Morning
  • Fortitude Re Completes $500 Million FABN Issuance
  • Reframing retirement income for greater certainty
  • Jackson Introduces Dow Jones Industrial Average Index Option, Flexible Premiums, Six-Year Rate Guarantee in Latest Registered Index-Linked Annuity Launch
  • Senior Market Sales® Fortifies Annuity Reach With Acquisition of Retirement Planning Firm Stratton & Company
More Annuity News

Health/Employee Benefits News

  • 3 Million Seniors Lost Their Medicare Advantage Plan in 2026: 7 Moves to Make Before Your Coverage Lapses
  • Local drop in ACA coverage among highest in state
  • Agent groups speak out against congresswoman’s call to limit MA compensation
  • A Brooklyn Health Clinic Offers a Safety Net For New Yorkers That May Lose Insurance
  • Politicians, consumers blast health insurers’ requests for double-digit rate hikes. What to know.
More Health/Employee Benefits News

Life Insurance News

  • Appeals court rejects investor payouts in latest decision against STOLI
  • Why premium-financed IUL is failing
  • AM Best Affirms Issue Credit Ratings of Weston2038 LLC’s Credit-Linked Notes
  • Globe Life Inc. (NYSE: GL) Records 52-Week High Thursday Morning
  • Greg Lindberg moves to halt $1.65B restitution order, claims he ‘overpaid’
More Life Insurance News

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Maximize Your FIA Case Results
Learn a repeatable process to review, reposition, and present FIA opportunities with confidence.

Aim higher during Annuity Awareness Month
Raise the bar with our diverse portfolio of Ascend annuities, backed by superior financial strength

You Could Be Losing Up to 20% of Your Commissions
GreenWave helps you find, fix, and prevent commission errors.

True Independence Means Having Choices
Cambridge offers flexibility, stability, proven tools—no private equity strings attached.

Life moves fast. Your BGA should, too.
Stay ahead with Modern Life's AI-powered tech and expert support.

Looking for stronger rates, amplified growth & real results?
Sentinel's Accumulation Protector Plus℠ Annuity is for clients wanting more from retirement planning

Press Releases

  • Senior Market Sales® Fortifies Annuity Reach With Acquisition of Retirement Planning Firm Stratton & Company
  • RFP #T01625
  • Rockwood Programs Appoints Kerry Ladouceur as Vice President, Financial Lines
  • JP Insurance Group Launches Commercial Property & Casualty Division; Appoints Joe Webster as Managing Director
  • Sequent Planning Recognized on USA TODAY’s Best Financial Advisory Firms 2026 List
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Meet our Editorial Staff
  • Advertise
  • Contact
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.
Insurance News | InsuranceNewsNet