Is The Language Of Insurance Scaring Away Potential Clients?
How agents talk to clients goes a long way toward whether they earn a sale or not. But these days, it's more about using words that clients can understand -- "cost" instead of "premium," for example. The benefits of better communication could be significant.Read more
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Is The Language Of Insurance Scaring Away Potential Clients?
How agents talk to clients goes a long way toward whether they earn a sale or not. But these days, it’s more about using words that clients can understand — “cost” instead of “premium,” for example. The benefits of better communication could be significant.
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Is The Language Of Insurance Scaring Away Potential Clients?
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