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Ayo Mseka

Ayo Mseka has more than 30 years of experience reporting on the financial services industry. She formerly served as editor-in-chief of NAIFA’s Advisor Today magazine. Contact her at [email protected].

December 31, 2025
2026 market forecast

Top firms’ 2026 market forecasts every financial advisor should know

As 2025 comes to a close, many financial professionals are turning to market forecasts from top financial firms to gain insights into what’s ahead for 2026.

December 30, 2025
Photo illustration showing a senior citizen in a field of flowers with her eyes closed.

Retirement optimism climbs, but emotion-driven investing threatens growth

American workers are feeling more optimistic about their retirement finances, but that optimism may be masking some underlying risks.

December 29, 2025
Illustration showing icons representing new investing channels. Investor-use-of-online-brokerage-accounts,-new-investment-techniques-rises.

Investor use of online brokerage accounts, new investment techniques rises

Investors’ use of online brokerage accounts and newer investment techniques, such as crypto, ETFs, and options trading, are on the rise.

December 29, 2025
Illustration of a millionaire standing next to a huge stack of bills, saying to another man with far less money: "Yean, one million is a pretty good start!" Does-a-1M-make-you-rich-Many-millionaires-today-dont-think-so.

Does a $1M make you rich? Many millionaires today don’t think so

Today, only about one-third of American millionaires consider themselves wealthy, according to a recent study.

December 22, 2025
Illustration of two millennials looking at potential homes and considering buying a home vs. saving for retirement.

Millennial Dilemma: Home ownership or retirement security?

Millennials face an unprecedented financial squeeze: Many believe they will have to choose between homeownership and retirement security.

December 2, 2025
Illustration showing clients donating during the holidays. Helping-clients-maximize-the-impact-of-their-charitable-giving.

Helping clients up the impact of their charitable giving with a DAF

During this time of charitable giving, advisors can help clients be more strategic about their giving decisions.

November 28, 2025
Illustration showing a shopping carriage full of stuffed hearts, with the legend "Feelings, Prayers and Vibes Buying".

Feelings, prayers and vibes: How many Americans buy

Many Americans rely on their gut feelings, prayers and vibes when making major purchasing decisions, according to a survey by Life Happens.

November 26, 2025
Image of a person holding a Social Security card.

Nearly half of Americans surveyed will collect Social Security benefits early

Nearly half of Americans surveyed plan to file for Social Security benefits before reaching full retirement age, leaving money on the table.

November 25, 2025
Illustration of older investors at a roulette wheel. Older-Investors-Wider-Bets-How-retirement-portfolios-change-with-age.

Older Investors, Wider Bets: How retirement portfolios change with age

A T. Rowe Price/MIT study reveals how retirement investors’ allocation preferences and accumulated savings become more diverse with age.

October 21, 2025
Photo illustration of elderly patient with a care giver. Nationwide-expands-hybrid-long-term-care-lineup-with-new-annuity-option.

Nationwide expands hybrid long-term care lineup with new annuity option

Nationwide is broadening its long-term care (LTC) portfolio with the launch of Nationwide CareMatters Annuity.

October 14, 2025
Image showing two overturned cups labeled "Covered Costs" and one labeled "Oops!". Decline-in-LTC-insurance-intent-leaves-families-exposed-to-care-costs.

As interest in LTC insurance declines, families exposed to care costs

The intent to purchase long-term-care insurance (LTCI) appears to be declining among some Americans., according to a Nationwide survey.

October 8, 2025
Illustration of two members of Gen X looking very worried about their retirement. Most-Gen-Xers-doubt-theyll-be-financially-ready-to-retire

Gen X seeks less financial advice even as retirement worries rise

Many Gen Xers are moving closer toward retirement with a lot of uncertainty about the state of their finances.

October 1, 2025
An advisor talks to a client during Financial Planning Month. How-advisors-can-use-financial-planning-month-to-win-new-clients.

How advisors can use Financial Planning Awareness Month to win new clients

October is Financial Planning Awareness Month, an opportunity for advisors to engage with existing clients and attract prospects.

September 25, 2025
Image of a person in a buisness suit sitting behind a pile of cash. What-to-know-about-serving-households-with-$5M-to-$10M-in-investable-assets.

What to know about serving households with $5M to $10M in investable assets

Households with $5 to $10 million in investable assets have a high comfort level with market volatility, a recent study finds.

September 12, 2025
Illustration of members of the "Sandwich Generation" as the filling in a sandwich. Sandwich-Generation-strain-puts-retirement-on-hold-Allianz-warns

‘Sandwich Generation’ pressures derail retirement plans for millions, study finds

Americans who have both young children and aging parents are struggling to stay on track toward retirement and long-term financial goals.

September 2, 2025
Image showing retiree looking very worried and concerned. Retirees fear tariffs, inflation costs will outpace Social Security benefits.

Retirees fear tariffs, inflation costs will outpace Social Security benefits

Concerns about global trade and tariff changes are adding to the financial pressures that many American retirees are facing.

August 29, 2025
An online investor is sitting with his head in his hands, with a thought balloon that says "Bad Online Financial Advice!" Misleading online information leads many Americans to make financial errors.

Misleading online information leads many Americans to make financial errors

Nearly 3 out of 5 people surveyed said they made regrettable financial decisions based on misleading information they received online

August 27, 2025
Individual deciding between two different piggy banks. Picking the right savings account can help lower-asset households.

Is it possible to save too much in retirement accounts?

Choosing the right accounts to save into can help younger and lower-asset households, according to a report by Hearts & Wallets.

August 26, 2025
Illustration with a busy financial graph and several eyes peering out from behind the graph. Jackson-Nationals-study-reveals-hidden-dangers-for-risk-averse-investors.

Jackson National study reveals hidden dangers for risk-averse investors

A new Jackson National study exposes a surprising truth: Risk-averse investors may be vulnerable to a different form of market risk.

August 26, 2025
Image showing fireworks with the words 401(K) overlapping. Why-SECURE-20-and-State-Mandates-Are-Powering-a-Micro-401k-Boom.

Why SECURE 2.0 and state mandates are powering a micro 401(k) boom

Micro 401(k) plans are set to rapidly expand over the next few years due to incentives provided by SECURE 2.0, and states mandates.

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