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LIMRA

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Trust emerges as key battleground for distribution, LIMRA panel agrees

9 hours ago Top Stories No comments.
Image shows a big "Trust" sign
Establishing trusted relationships with clients is more important than ever, a LIMRA panel agreed. (AI-generated image)

The need for trusted advice is growing as demographic, economic and technological changes reshape the market, panelists agreed.

Read more
10 hours ago
Image shows a spiral of healthy food.
Experts say improved metabolic health can mean a big savings for the insurance industry. (AI-generated image)

Metabolic health emerges as new opportunity for life insurers

An industry focus on treating metabolic health and reduce obesity and related disease will benefit insurers, a LIMRA panel said.

September 29, 2026
Image includes the words "Products" and "Distribution"
Getting consumers are act on the need for life insurance is key to keeping sales strong, a LIMRA panel agreed. (AI-generated image)

Panel: Insurers need to rethink products, distribution to close protection gap

Life insurers must rethink how they reach consumers, develop financial advisers and design products, a LIMRA panel agreed.

September 28, 2026
Image shows a fisherman hooking a big fish
Life insurance consolidation is a major trend in the industry. (AI-generated image)

Life insurance distribution: Bigger isn’t better unless you make it work

Industry consolidation is entering a new phase as companies shift focus from acquiring businesses to investing in what they have.

September 28, 2026
Image shows the LIMRA logo and a crowd of people
LIMRA CEO David Levenson expects the largest attendance in decades for the association's annual meeting this week. (AI-generated image)

Booming sales, big challenges bolsters attendance at LIMRA annual

While life insurance and annuity sales are both at or near record highs, the industry still faces many challenges, LIMRA CEO David Levenson said.

September 1, 2026

Turning awareness into action during Life Insurance Awareness Month

The industry must combine innovative technology with trusted professional guidance and a renewed commitment to consumer education.

July 1, 2026

The new rules of financial services distribution

A power shift is transforming the way products are distributed and the way consumers seek help.

June 1, 2026

Annuities central to a health-focused retirement strategy

Guaranteed income can help retirees manage health-related risk.

May 1, 2026

Intermediary distribution: Navigating a moving marketplace

Affiliation with a national marketing organization can expand access to resources, technology and carrier relationships.

March 1, 2026

How Gen X women seek retirement peace of mind

A gender gap exists in Gen Xers’ retirement readiness.

February 1, 2026

Start 2026 workplace benefits education now

Poor understanding of benefits presents several challenges to employers.

December 1, 2025

Financial professionals can help tomorrow’s retirees achieve financial security

More advisors are putting client investments into annuities, as preretirees seek guaranteed income.

November 1, 2025

RILAs: Still a teenager and already a leader

It’s difficult to imagine the demand for registered index-linked annuities fading anytime soon.

October 1, 2025

What’s ahead for workplace distribution

Carriers continue to view brokers as the dominant distribution channel in the industry.

September 1, 2025

We need to up our game to reach Gen Z

Generation Z seeks information on life insurance from social media. Here’s how the industry must respond.

July 1, 2025

Timeless influencers: Financial professionals and life insurance brands

Research shows clear evidence of the important role distribution partners play in raising brand awareness.

June 1, 2025

Opportunities among emerging affluent investors

Reaching individuals aged 25-45 who are on track to become affluent later in their lives.

May 1, 2025

The opportunity in the Canadian life market

he Canadian individual life insurance market is shifting toward larger policy sizes and higher premiums.

April 1, 2025

The three components of financial wellness

These components make up the framework for helping your clients achieve their goals.

March 1, 2025

How the industry can help more women achieve financial security

The life insurance gap for women represents an opportunity for advisors.

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