Meet ChatGPT: Your personal marketing assistant

ChatGPT is everywhere. But can it help agents and advisors build their businesses?

While the intricacies of financial information may be a bit outside its expertise — at least currently — ChatGPT is being used successfully as a helpful and time-saving marketing assistant for many agencies and practices.

ChatGPT can help with everything from your email campaigns to content briefs, social media content and even search engine optimization (SEO).

Join our panelists as we discuss:

• How to write effective ChatGPT prompts
• What marketing tasks is ChatGPT good at – and not so good at.
• How to use ChatGPT for your promotional content, including ideation, content briefs and pithy rewrites.
• How ChatGPT can help with your social media stream, including brainstorming and social post caption writing.
• How to use ChatGPT with other apps to enhance search engine optimization for content on your site.

Our panelists will share their experiences, expertise and advice:

Ron Wadley is the owner of Insurance For Texans and Sprocket Expert Optimizations. Through these businesses he helps individuals and companies buy insurance and market their independent insurance agencies. He is also an instructor for the Collective Agency Council.

Rayne Morgan is a Content Marketing Manager at PolicyAdvisor.com, an award-winning digital life insurance distributor with dozens of top-ranking SEO blog articles. She is a former newspaper journalist who also works as a freelance content specialist, copywriter, and copyeditor.

John Forcucci is InsuranceNewsNet editor-in-chief. He has had a long career in daily and weekly journalism. Contact him at johnf@innemail.