Integrity adds further scale with blockbuster acquisition of AIMCOR

Integrity Marketing Group upscaled in a big way on Thursday with its acquisition of AIMCOR Group, a leading national insurance distributor.

Always on the hunt for acquisitions, Integrity added a network of more than 40 broker general agencies. Headquartered in Malvern, Pa., AIMCOR "is a national leader in traditional life insurance distribution, with an established institutional service model connected to some of the largest banks and financial institutions in North America," Integrity said in a news release.

The acquisition generated buzz in an industry accustomed to large merger-and-acquisition deals.

"This acquisition further solidifies Integrity’s position in the life insurance and annuity markets," said Sheryl Moore, CEO of Moore Market Intelligence and Wink, Inc. "While more and more distributors are steadily being pulled into the Integrity fold, the company’s market share of life/annuity just increased tremendously."

Speaking to InsuranceNewsNet, Bryan W. Adams, co-founder and CEO of Integrity, said AIMCOR brings a strong compatibility with what his company does across the country.

"Being able to now take our holistic planning resources to serve people with life, health, and wealth is a massive opportunity," he said. "AIMCOR has done an incredible job with their technology resources and their carrier relationships, but being able to now come together, we'll be able to really leverage what we both do so well."

AIMCOR Group was formed in January 2011 through a strategic merger between two organizations, Aimco and RGroup. Shortly after its inception in December 2011, John C. Ziambras was appointed president and CEO, a role in which he will continue.

Ziambras and Marc Verbos, executive vice president, along with the current AIMCOR owners, will become owners of Integrity. Financial details of the acquisition were not disclosed.

"Integrity and AIMCOR share an energetic approach to investing in cutting-edge technology that keeps financial and insurance professionals at the forefront of a rapidly evolving landscape," Ziambras said in the release. "By joining Integrity, we can leverage our aligned vision to accelerate the development and adoption of technology systems and offer stronger brokerage support."

A marriage of innovation

Under Ziambras, AIMCOR has prioritized innovation and growth. Most recently, the group introduced AIMCOR QuickLife in 2024, an instant-issue digital term life product developed with SCOR and Ameritas, signaling a shift toward fully digital fulfillment.

The organization's institutional division, AIMCOR Enterprise Insurance Group (EIG), consists of 24 regional offices staffed by over 300 employees and 90 wholesale/development professionals.

Meanwhile, Integrity’s expansive technology positions BGAs, producers and advisors for business growth by offering holistic solutions that encompass life, health and wealth planning. Its proprietary IntegrityCONNECT platform simplifies policy quoting, enrollment and management and is supported by Ask Integrity – an AI-powered, voice-activated solution that utilizes personalized insights and key coverage recommendations to strengthen customer relationships.

That is just part of the marketing, research and technology resources Integrity brings to the table, Adams explained.

"[B]eing able to overlay that with our entire wealth platform, we'll be able to now go to a lot of our AIMCOR members and be able to offer a holistic planning approach with our wealth platform at Integrity Wealth that will really help them scale and serve even more people," he said.

Adams, who co-founded Integrity 20 years ago working out of his house, said there is no limit to how big the IMO can become.

"I think that we're just getting started, and really the quest is serving more Americans holistically with their life, health and wealth," he said. "We've been on a kind of a parallel journey [with AIMCOR] in a lot of different ways. ... As John [Ziambras] and I continued to talk through different opportunities, it was like, 'Man, this would be a lot easier if we just came together.'"

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InsuranceNewsNet Senior Editor John Hilton has covered business and other beats in more than 20 years of daily journalism. John may be reached at [email protected]. Follow him on Twitter @INNJohnH.