SBLI’s EasyTrak Term Now with Chronic Illness Rider at No Additional Premium Cost - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading Newswires
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Meet our Editorial Staff
    • Advertise
    • Contact
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Life Insurance News
Newswires RSS Get our newsletter
Order Prints
March 17, 2026 Newswires
Share
Share
Post
Email

SBLI’s EasyTrak Term Now with Chronic Illness Rider at No Additional Premium Cost

Business Wire

WOBURN, Mass.--(BUSINESS WIRE)--
SBLI today announced that its popular EasyTrak Digital Term product just got even better. In addition to the product’s existing built-in benefits, EasyTrak now automatically includes a Chronic Illness Rider, at no extra premium cost.

Designed with both affordability and convenience in mind, EasyTrak continues to deliver simple, streamlined protection. The Chronic Illness Rider allows eligible policyholders who meet rider criteria as certified by a physician to accelerate up to 50% of their death benefit, to a maximum of $250,000. The benefit is automatically included in the policy, making it easier than ever for clients to be financially empowered when they need it most.

“EasyTrak has always been about removing barriers and making life insurance simple,” said Wade Seward, SBLI Chief Distribution Officer. “With the addition of the Chronic Illness Rider at no additional premium cost, we’ve enhanced the product’s value while maintaining the speed and ease that agents and clients require.”

Affordable Protection — Built for Today’s Needs

EasyTrak is designed to help agents get coverage in place quickly and efficiently, offering:

  • Instant decisions on all applications;

  • Ability to instantly edit coverage; and

  • Quote-to-issue in just nine minutes.

Terminal illness benefits were already included, and with the addition of the Chronic Illness Rider, EasyTrak delivers expanded living benefits – without added premium or time to issue.

“With its fully digital experience, EasyTrak empowers agents to move at the speed of their clients’ lives,” Seward added. “By combining affordability, speed, and built-in living benefits, EasyTrak continues to raise the bar for modern term life insurance.” To learn more about EasyTrak, please visit SBLI Easytrak Digital Term – SBLI Partners.

About SBLI

For more than 115 years, SBLI (The Savings Bank Mutual Life Insurance Company of Massachusetts) has offered simple, dependable life insurance solutions to families across the United States. With a focus on clarity, personal support and long-term trust, SBLI provides term and whole life products that help people protect what matters most. For more information, visit www.sbli.com.

SBLI is a registered trademark of The Savings Bank Mutual Life Insurance Company of Massachusetts, Woburn, MA. NAIC #70435. Licensed in 49 states and DC (excludes NY). Policy Form Series 24-P-SIT. Rider Form Series:18-R-AXRDB, 25-R-CHIXDB. Products and features may not be available in all states. SBLI is in no way affiliated with SBLI USA Life Insurance Company, Inc. ©2026 All rights reserved.

 

26-4091

 

View source version on businesswire.com: https://www.businesswire.com/news/home/20260317579902/en/

Alexander Caswell
Regan Communications Group

617-488-2885

[email protected]

Source: SBLI

Older

OdysseyRe Appoints New Chief Agent of Canadian Branch

Newer

AM Best Assigns Credit Ratings to Stronghold Insurance Company, Inc.

Advisor News

  • Your client wants to cash out an annuity. Here’s what to consider
  • How student loan debt impacts 401(k) balances
  • The ‘sandwich generation’ faces compounded barriers to retirement savings
  • Benefit Costs Squeeze Schools, Driving Cuts, Tax Hikes And Difficult Tradeoffs
  • Why client insurance needs could change even if their life doesn’t
More Advisor News

Annuity News

  • SS&C Black Diamond Expands Annuities & Insurance Marketplace with New Insurance Capabilities and Carriers
  • Regulators urged to sharply limit hypothetical data in annuity illustrations
  • Your client wants to cash out an annuity. Here’s what to consider
  • Oklahoma Insurance Dept. helps Oklahomans recover unclaimed life insurance benefits
  • Bitcoin gains ground in retirement market with Equitable annuity option
More Annuity News

Health/Employee Benefits News

  • Missouri consumers could see Health Insurance Premiums jump up to 26 percent
  • New Findings from Johns Hopkins University in the Area of Managed Care Described (Medicaid and Health Resilience: Evidence From Tenncare Disenrollment): Managed Care
  • School workers may have no clarity on 2027 health insurance costs
  • Attorney General Tong Statement on Health Insurance Rate Hikes
  • Agent groups speaking out against possible moratorium on new ACA brokers
Sponsor
More Health/Employee Benefits News

Life Insurance News

  • Blankenbush receives distinguished insurance service award
  • National Life Group Included in Forbes List of America’s Best Insurance Companies for Third Year
  • New York Life Enhances Survivorship Variable Universal Life with Guaranteed Death Benefit Option
  • SS&C Black Diamond Expands Annuities & Insurance Marketplace with New Insurance Capabilities and Carriers
  • Oklahoma Insurance Dept. helps Oklahomans recover unclaimed life insurance benefits
Sponsor
More Life Insurance News

- Presented By -

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Press Releases

  • Classic Car Insurer OpenRoad Insurance Expands to 40 U.S. States in Two Years
  • How Aspire General Turned an Early Technology Bet Into Claims Automation at Scale with Kyber
  • Adjusto launches AI-Native contents claims services powered by its technology platform
  • URL Insurance Group Celebrates 40 Years of Service, Growth, and Industry Leadership
  • MassMutual Ascend Surpasses $2 Billion in Lifetime Advisory Annuity Sales, Reflecting Continued Momentum in RIA Channel
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Meet our Editorial Staff
  • Advertise
  • Contact
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.