MassMutual partnership with Insurify enables advisors to help clients comparison shop for P/C

By Susan Rupe

MassMutual financial professionals can now offer their clients and prospects property/casualty insurance, thanks to a partnership between MassMutual and Insurify. Insurify is an insurance comparison platform that provides real-time quotes from more than 100 P/C carriers.

With this new offering, financial professionals affiliated with MassMutual can:

Access AI-driven technology alongside a dedicated in-person specialist team for all administrative and operational needs, including recommendations based on client criteria, competitive quotes, and policy placement and renewal services.
Offer clients seamless, online insurance comparison from over one hundred quality P&C insurers in one place.

The partnership with Insurify is MassMutual’s effort to enable their advisors to provide holistic solutions to clients, Jackie LoVerme, Insurify senior vice president of partnerships, told InsuranceNewsNet.

“Advisors are always looking at a holistic view of their clients’ needs, and property/casualty insurance – auto and home – is part of their clients’ plan,” she said.

A MassMutual client who wants information on auto or homeowners insurance can provide their advisor with copies of their declaration pages. The advisor can review the client’s current coverage, and then can search Insurify’s platform to find the best coverage for the client’s needs, LoVerme said.

With property/casualty insurance rates on the rise, “it’s a great opportunity to shop around, and we can make that process really simple,” LoVerme said.

“We can quickly do the research and determine whether there is better coverage out there than what the client currently has, and whether there is a better price.”

The MassMutual/Insurify partnership also has added commercial P/C insurance for business clients.

“We branched out to offer workers compensation, general liability, commercial auto and business owners’ policies,” LoVerme said. “From there, we will build out to fulfill whatever other needs are out there, based on what our advisors and their clients tell us.”

LoVerme predicted that P/C insurance will be the next benefit employers will offer to their workers.

“I think that being able to offer comparison shopping for P/C insurance on human capital management platforms that employers can offer to their workers will start to take off,” she said. “We are working with a number of new partners on this. It’s an ancillary benefit that can offer workers real savings.”

Susan Rupe is managing editor for InsuranceNewsNet. She formerly served as communications director for an insurance agents' association and was an award-winning newspaper reporter and editor. Contact her at [email protected]. Follow her on X @INNsusan.