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Susan Rupe

Susan Rupe is editor in chief, magazine, for InsuranceNewsNet. She formerly served as communications director for an insurance agents' association and was an award-winning newspaper reporter and editor. Contact her at [email protected].

July 16, 2026
Image shows the words "Retention" and "cost"

Employers weigh retention, costs in developing benefits strategies

Employers are focusing on employee retention and well-being, while keeping an eye on costs, as they develop their workplace benefits strategies.

July 14, 2026
Image shows a woman and a last will and testament document

Guide women along the walk through widowhood

Although more than $54 trillion in wealth is expected to transfer to widows by 2048, many women still face financial insecurity after their spouse dies.

July 10, 2026
Image shows piles of coins.

Caregiving: A challenge that costs employers billions

Caregiving is the defining workplace issue of our time, costing employers billions of dollars in lost productivity every year. One in four American adults is a caregiver, and caregiving has a ripple effect on their financial situation.

July 8, 2026

An aging population needs advisors to cut through the confusion

Three and a half years remain until 2030, a year in which a significant demographic shift is expected to rock the U.S.

July 7, 2026

How brokers can become ‘AI whisperers’

A benefits broker can become an “AI whisperer” by giving artificial intelligence tools assignments instead of asking them dumb questions.

July 7, 2026
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AI brings disruption as well as opportunity for brokers

Artificial intelligence is bringing disruption as well as opportunity, and brokers are in a race to define their role in the AI era.

July 1, 2026

The Medicare agent squeeze

Vanishing commissions and complicated rules make it challenging for advisors to survive in this market. Here’s how they continue to serve clients amid a changing environment.

July 1, 2026

Medicare agents in ‘the wild, wild West’

Medicare Advantage didn’t exist back in the days of the wild, wild West. But agents and those who represent them often refer to that era when describing the environment in which they work today.

June 30, 2026
Image shows a woman in front of a computer screen.

Help employers find more medical ‘tools’ for their workers

Telling a patient “you’re fine” when they have symptoms only means that the physician has run out of tools to figure the cause of their illness.

June 29, 2026
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How health insurance brokers can use AI to thrive

Health insurance brokers have been using artificial intelligence in various forms for years and didn’t realize it.

June 29, 2026
Image shows a graph on the rising LTC costs

High costs of coverage, LTC crisis continue to shape health care ecosystem

American continue to be worried about high health care costs, while an aging population means a crucial need to address long-term care.

June 25, 2026

How executive benefits impact an estate plan

Advisors increasingly deal with executive benefits when creating an estate plan for business executives.

June 23, 2026
The image shows money and several blocks labeled for IRA

What advisors and clients must know about Roth conversions

Roth conversions are among the most popular retirement planning strategies, but the rules surrounding them are increasingly complex.

June 22, 2026
Image shows workers on a street bench

Worker retirement confidence dips to lowest level in a decade

Worker confidence in their retirement readiness reached its lowest level since 2017, and healthcare concerns, along with a decrease in savings, are driving that decline in confidence.

June 19, 2026
Image shows two men shaking hands.

What’s behind private equity investment in insurance brokerages

U.S. insurance brokerage deal volume has increased dramatically over the past 10 years, and that increase is primarily driven by private equity investment.

June 15, 2026
Image shows a cartoon version of Rep. Ocasio-Cortez in the House

Agent groups speak out against congresswoman’s call to limit MA compensation

The Medicare agent community is speaking out against a bill by Rep. Alexandria Ocasio-Cortez, D-N.Y., that would limit broker compensation for Medicare Advantage Plans.

June 11, 2026
Image shows a caregiver and a client

Initiative looks at how caregiving impacts workplace benefits

Caregiving is reshaping the workplace, employee benefits and long-term financial security.

June 9, 2026

CMS: No plans to eliminate Medicare brokers

The Centers for Medicare and Medicaid Services does not plan to eliminate Medicare brokers or limit their ability to assist people in obtaining coverage.

June 1, 2026

A foundation of faith — with Cheryl D. George

Cheryl D. George is on a mission to protect her clients, serve her community and spread love to the other side of the world.

June 1, 2026

The biggest domestic issue of the 21st century

The U.S. is facing a demographic shift that could lead to a retirement crisis — and an opportunity for the industry.

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