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Susan Rupe

Susan Rupe is editor in chief, magazine, for InsuranceNewsNet. She formerly served as communications director for an insurance agents' association and was an award-winning newspaper reporter and editor. Contact her at [email protected].

September 1, 2026

It’s September. You know what that means.

September is the month when everything ramps up after the lazy days of summer. Vacation time is over. School is in full swing. People get serious about their work after three months of saying, “Let’s circle back after Labor Day.”

August 27, 2026
Image shows a cartoon woman making a punch

Help women break through their retirement roadblocks

Women represent one of the most significant opportunities in financial planning, but advisors must help women build and protect their financial independence.

August 24, 2026
Image shows an active wildfire.

Wildfire smoke, increasing in frequency, has implications for morbidity

As wildfires occur more frequently, research shows that breathing wildfire-related particulate matter is as hazardous to health as smoking cigarettes.

August 20, 2026
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NABIP makes recommendations for prescription drug affordability

The National Association of Benefits and Insurance Professionals said it is ready to work with lawmakers to advance reforms that increase prescription drug affordability while strengthening Medicare’s long-term sustainability.

August 17, 2026

Rethinking ACA coverage in the wake of rising costs

Enrollment in the Affordable Care Act marketplace is down while premiums and out-of-pocket costs are up – a combination of factors that creates opportunities for brokers to provide clients with affordable plans that meet their needs.

August 17, 2026

CMS tells agents to prepare for ACA open enrollment

Combatting fraud, waste and abuse in the Affordable Care Act marketplace remains one of CMS’ top priorities, an agency official told an agents’ association.

August 13, 2026

A hybrid approach outperforms the 4% Rule, researchers find

Many retirees believe they have two choices when it comes to withdrawing their retirement funds: either let the 4% Rule guide them and risk running out of money, or put the entire amount into an annuity.

August 6, 2026
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Industry groups urge caution in the wake of CMS action against ACA agents

Health agent organizations praised the Centers for Medicare & Medicaid Services for seeking to weed out fraud and abuse in the Affordable Care Act marketplace, but cautioned that enforcement must be based on evidence.

July 29, 2026
Image shows the words "Immediate Care Plan."

Immediate Care Plan: A new solution for funding LTC

The plan is designed to fill the gap between what a care recipient needs to spend monthly on care and the amount of monthly income they have from sources such as Social Security, a pension or interest on investments.

July 27, 2026

LIMRA predicts strong life and annuity sales for the rest of 2026

Life insurance and annuity sales hit records in 2025 and there’s every indication that those products will continue to see strong growth through the end of this year.

July 16, 2026
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Employers weigh retention, costs in developing benefits strategies

Employers are focusing on employee retention and well-being, while keeping an eye on costs, as they develop their workplace benefits strategies.

July 14, 2026
Image shows a woman and a last will and testament document

Guide women along the walk through widowhood

Although more than $54 trillion in wealth is expected to transfer to widows by 2048, many women still face financial insecurity after their spouse dies.

July 10, 2026
Image shows piles of coins.

Caregiving: A challenge that costs employers billions

Caregiving is the defining workplace issue of our time, costing employers billions of dollars in lost productivity every year. One in four American adults is a caregiver, and caregiving has a ripple effect on their financial situation.

July 8, 2026

An aging population needs advisors to cut through the confusion

Three and a half years remain until 2030, a year in which a significant demographic shift is expected to rock the U.S.

July 7, 2026

How brokers can become ‘AI whisperers’

A benefits broker can become an “AI whisperer” by giving artificial intelligence tools assignments instead of asking them dumb questions.

July 7, 2026
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AI brings disruption as well as opportunity for brokers

Artificial intelligence is bringing disruption as well as opportunity, and brokers are in a race to define their role in the AI era.

July 1, 2026

The Medicare agent squeeze

Vanishing commissions and complicated rules make it challenging for advisors to survive in this market. Here’s how they continue to serve clients amid a changing environment.

July 1, 2026

Medicare agents in ‘the wild, wild West’

Medicare Advantage didn’t exist back in the days of the wild, wild West. But agents and those who represent them often refer to that era when describing the environment in which they work today.

June 30, 2026
Image shows a woman in front of a computer screen.

Help employers find more medical ‘tools’ for their workers

Telling a patient “you’re fine” when they have symptoms only means that the physician has run out of tools to figure the cause of their illness.

June 29, 2026
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How health insurance brokers can use AI to thrive

Health insurance brokers have been using artificial intelligence in various forms for years and didn’t realize it.

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