The onus is on employers — your clients — to ensure they are communicating their offerings effectively and are prepared to handle an influx of questions. This is difficult in a normal year, but COVID-19 has added the complexity of doing almost, if not all, of it remotely.
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‘Do You Want Fries With That?’ Marketing Magic Unveiled
Why does the phrase “Do you want fries with that?” work so well? This well-known food franchise knows if they said, “Our fries are really tasty but fattening, but let’s worry about that another day,” they would not sell as many fries.
Baby boomers should have at least $1 million of investable assets to generate adequate income for the duration of their life expectancy, according to a report by the Insured Retirement Institute. Note, that figure doesn’t even include Social Security benefits.
Election Previews, Part I: A Biden Presidency, Upside And Risks
A potential Biden presidency may mean a shift from some pro-growth policies of the Trump administration, it’s possible any negative market impact may be muted. Economic forces tend to dominate policy, though policy still matters, and historically, markets and the economy have shown little preference for either Republican or Democratic leadership.
These uncertain times and the worldwide financial impact have many people searching for a retirement strategy that will provide answers to those questions. Annuities may be the answer to retirees’ worries and offer the best way to build financial security for their future.
Prioritizing Podcasting In Your Post-Pandemic Plans
This surging level of interest and engagement in finance podcasts is a golden opportunity for advisors whose seminar and event marketing routines have been turned upside down by the COVID-19 pandemic.
The outbreak of COVID-19 has changed our lives forever. It has given us a new vocabulary, new lifestyle and a new outlook on what’s to come — both in and out of the workplace. It’s now time to plan for post-pandemic employee benefits.
Not only are people working from home, but also they are working on getting their affairs in order. Life insurance is part of this process and has become of increased importance for some people. On top of that, the marketplace continues to see change as carriers are repricing their products according to current conditions.
Many advisors, new and seasoned, are looking for a mentor to help guide them into the next step of their career. No matter how much success you’ve achieved, there is always potential to reach the next level in your expertise.
Broker Partnerships Can Weather A Hardening P/C Market
The continued hardening of the insurance markets will have far-ranging implications up and down the broker ecosystem.
How A Couple Learned About Permanent Life At The Kitchen Table
When their term life insurance became unaffordable, two middle-market consumers were amazed at the options permanent life insurance afforded them.
For financial professionals, the SECURE Act creates a prime opportunity to ask clients whether they already have access to guaranteed lifetime income through their employer plans. If not, an annuity can be a nice fit for a well-rounded retirement portfolio.
When Your Client Loses Their Job And Their Health Insurance
With the pandemic continuing to spread, it seems likely that more people will be furloughed or laid off and in need of new health coverage. As agents and advisors, here are three ways to help your clients navigate their options during this trying time.
The stock market continues to do quite well. The S&P 500 Index, which has risen four straight months, has returned 5% so far in 2020, despite probably the worst pandemic in the United States in 100 years and one of the sharpest economic contractions since the Great Depression. How does that makes sense?
The pandemic has forced benefits advisors and their clients to shift their thinking from retaining workers in a competitive employment environment to keeping the business in operation in the face of massive change.
Does the possession of a visa mean a prospect is declined for life insurance?
At that moment, we didn’t have the luxury of knowing when we might meet in person, or talk strategy over dinner, or connect at an upcoming group conference. We all seemed to echo a similar desire to push the group industry forward with a better customer experience and eliminating the bottlenecks that hold back growth.
Prior to COVID-19, the insurance sector was already facing a series of big changes, including the fact that a large population of its workforce is nearing retirement age.
Social media has grown into a crucial platform that allows financial professionals to deliver insurance product information, provide timely product updates and, more importantly, notify clients that you are open for business.
You have an opportunity to extend your brand. This means you will need to introduce your product or service as well as identify your target market. Here are some crucial marketing tips to help build your brand and grow potential sales opportunities.
