As a partner and CEO of Simplicity Group, Bruce Donaldson believes the industry is at a defining moment that demands bold ideas, smarter tools, and a renewed focus on the people at the heart of it all.
Cold calling in the insurance industry is about as popular as a root canal on a Monday morning. If you’re still dialing for dollars and hoping for the best, you’re fighting an uphill battle with one arm tied behind your back. The good news? There’s a much better way to build your agency that doesn’t involve awkward phone calls or aggressive sales tactics.
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