Yext for Insurance Brings the Power of Digital Knowledge Management to Insurers

By a News Reporter-Staff News Editor at Insurance Weekly News -- Yext, Inc. (NYSE: YEXT), the leader in Digital Knowledge Management (DKM), announced the launch of Yext for Insurance to serve insurance brands and agents. With Yext for Insurance, insurers can now empower their agents to manage and organize the facts about them and their practices that consumers need, like types of insurance offered, hours, telephone number, and languages spoken, bolstering their digital presence through a single, frictionless platform.

People are switching insurance providers more than ever, and search engines, maps, voice assistants and chatbots are changing the way consumers find insurance agents. For example, half of customers now do their insurance research on search engines like Google or Bing, according to a Yext survey, yet only 15% of insurance customers are satisfied with their providers ' digital experience. In this environment, a robust digital presence is essential for insurers looking to beat the competition, win new business, and retain loyal customers.

Keywords for this news article include: Business, Yext Inc, Information Technology, Information and Knowledge Management.

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