Trump eyes older voters in Florida for any sign of faltering - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading Newswires
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Advertise
    • Contact
    • Editorial Staff
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Newswires
Newswires RSS Get our newsletter
Order Prints
May 15, 2020 Newswires
Share
Share
Tweet
Email

Trump eyes older voters in Florida for any sign of faltering

Associated Press

SUN CITY CENTER, Fla. (AP) — President Donald Trump's path to reelection runs through places like Sun City Center, a former cow pasture south of Tampa, Florida, that's now home to a booming retirement community. But some residents in this conservative swath of America's premier battleground are growing restless.

Irvin Hilts is among them. The 72-year-old retiree voted for Trump in 2016 but has grown frustrated with the tumult surrounding his administration. His support for Trump collapsed entirely amid the coronavirus pandemic, which Hilts blames the president for mishandling.

“I don’t think Donald Trump is doing a very good job at all," Hilts said. "Changes his mind too often, leaving too much up to the states when the federal government should be handling more of it.”

Such sentiment could damage Trump's bid to keep the White House. Trump has virtually no path to victory without winning Florida, and older voters are key to that effort. Older voters make up an outsize share of the voting population in the state, where Trump defeated Democratic rival Hillary Clinton by just over 1 percentage point in 2016. Nationally, Trump carried voters 65 and older in the state by 9 percentage points, according to a Pew Research Center analysis.

Some Republicans warn that could be tough for Trump to repeat as the public health and economic fallout of the pandemic deepens.

“They were willing to look past his tweets and consider their 401(k)s,” said Alex Conant, a Republican strategist who advised Florida Sen. Marco Rubio's 2016 presidential campaign. “That message worked until the pandemic caused the market crash.”

Any erosion of support among seniors could doom Trump if this November’s election is as close as four years ago. A trio of Midwestern battlegrounds — Pennsylvania, Michigan and Wisconsin — feature sizable aging populations. Arizona, another state that Democrats hope to flip in 2020, is home to a growing number of retirees.

But as is often the case during close elections, it could all come down to Florida.

As she sat in a Sun City Center cafe on a recent day, Jan Hubble was hyperaware that many of the other diners who were seated a respectful distance away were Trump supporters. She made clear she was not one of them.

“I do not support him,” the 67-year-old retired nurse said. “But it has nothing to do with the pandemic. At this point in time, he may be doing the best he can. But he could be doing everything perfectly, and I still wouldn’t vote for him.”

But others said they haven't tempered their support for Trump at all; in fact, they've increased it.

“I wasn't a Trump supporter until this,” said 83-year-old Jim Baldwin, referring to the pandemic. He said he voted for Clinton in 2016. Now he's voting for Trump. “I think he's doing all that can be done.”

Still, Trump's team is closely following any sign of faltering support among seniors and other core constituencies.

In a series of recent meetings, top advisers briefed the president that he was currently losing the race to Democrat Joe Biden and urged him to discontinue his daily task force briefings, according to five administration and current and former campaign officials who spoke on condition of anonymity because they weren't authorized to speak publicly about private discussions. Trump protested, citing high TV ratings, but aides said that seniors, the largest viewing group, were being increasingly unsettled by the president’s erratic behavior, false theories and fights with reporters.

Trump quit the briefings after suggesting injecting disinfectant to battle the disease. But a news conference Monday abruptly ended after another flash of anger at reporters.

Trump once held massive rallies largely attended by baby boomers and seniors, who treated them like rock concerts. With those events scuttled because of the pandemic, the campaign has largely turned to online events, which have limited reach to seniors. The campaign has discussed trying to target digital events for older Americans, while the White House has begun highlighting the president’s accomplishments for seniors.

Standing in the ornate East Room earlier this month, Trump surrounded himself with health officials as he signed a proclamation declaring May to be “Older Americans Month.”

“The virus poses the greatest risk to older Americans,” said Trump, vowing to protect them. He has also reiterated his pledge not to touch social safety net programs while the administration has launched efforts to safeguard nursing homes, which have been disproportionately affected by the virus.

“President Trump and his administration remain focused on protecting our most vulnerable citizens, including our nation’s senior citizens,” said campaign spokeswoman Sarah Matthews. “Seniors want the peace of mind knowing that their government is doing everything in its capacity to care for them and the Trump administration has taken countless measures to ensure the safety and well-being of seniors during this critical time.”

But in Biden, the 73-year-old Trump is facing a rival who has also shown strength among seniors. The presumptive Democratic nominee, who is 77, won the support of 55% of Democratic voters age 65 and older, according to AP VoteCast surveys conducted in 17 states during this year's primaries. No other Democrat earned more than 14% support from this group.

Trump's campaign is focusing on driving Biden's negatives up and plans to release a new ad campaign this week. But there are questions about whether such efforts will be as effective this year as they were in 2016 against Clinton.

“One of the reasons Trump did well with seniors in 2016 was because a lot of seniors really disliked Clinton,” Conant said. “He needs to make Biden as disliked.”

And some voters, like Hilts, have those doubts about Biden. As he waited outside a barber shop to get his hair cut for the first time in weeks, Hilts shook his head. While he's not voting for Trump, he's not sure he'll vote for Biden, either. It will depend on who he picks as vice president.

“I might just sit it out, based on the lesser of two evils,” he said.

Lemire reported from Washington.

Catch up on the 2020 election campaign with AP experts on our weekly politics podcast, “Ground Game.”

Older

Sen. Sanders Issues Statement on Coronavirus Legislation

Newer

Libertyville Police: One arrest for DUI this week

Advisor News

  • Global economic growth will moderate as the labor force shrinks
  • Estate planning during the great wealth transfer
  • Main Street families need trusted financial guidance to navigate the new Trump Accounts
  • Are the holidays a good time to have a long-term care conversation?
  • Gen X unsure whether they can catch up with retirement saving
More Advisor News

Annuity News

  • Product understanding will drive the future of insurance
  • Prudential launches FlexGuard 2.0 RILA
  • Lincoln Financial Introduces First Capital Group ETF Strategy for Fixed Indexed Annuities
  • Iowa defends Athene pension risk transfer deal in Lockheed Martin lawsuit
  • Pension buy-in sales up, PRT sales down in mixed Q3, LIMRA reports
More Annuity News

Health/Employee Benefits News

  • Agreement will keep Fairview in UnitedHealthcare’s network for 2026
  • AM Best Affirms Credit Ratings of Humana Inc. and Its Subsidiaries
  • Health care premiums set to soar as GOP leaders see no expanded credits
  • Republican health care plan would reduce premiums by 11%, CBO says
  • NEW REPORT: JON HUSTED TO BLAME FOR SKYROCKETING HEALTH INSURANCE COSTS
Sponsor
More Health/Employee Benefits News

Life Insurance News

  • Product understanding will drive the future of insurance
  • Nearly Half of Americans More Stressed Heading into 2026, Allianz Life Study Finds
  • New York Life Investments Expands Active ETF Lineup With Launch of NYLI MacKay Muni Allocation ETF (MMMA)
  • LTC riders: More education is needed, NAIFA president says
  • Best’s Market Segment Report: AM Best Maintains Stable Outlook on Malaysia’s Non-Life Insurance Segment
More Life Insurance News

- Presented By -

Top Read Stories

More Top Read Stories >

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Slow Me the Money
Slow down RMDs … and RMD taxes … with a QLAC. Click to learn how.

ICMG 2026: 3 Days to Transform Your Business
Speed Networking, deal-making, and insights that spark real growth — all in Miami.

Your trusted annuity partner.
Knighthead Life provides dependable annuities that help your clients retire with confidence.

Press Releases

  • National Life Group Announces Leadership Transition at Equity Services, Inc.
  • SandStone Insurance Partners Welcomes Industry Veteran, Rhonda Waskie, as Senior Account Executive
  • Springline Advisory Announces Partnership With Software And Consulting Firm Actuarial Resources Corporation
  • Insuraviews Closes New Funding Round Led by Idea Fund to Scale Market Intelligence Platform
  • ePIC University: Empowering Advisors to Integrate Estate Planning Into Their Practice With Confidence
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Advertise
  • Contact
  • Editorial Staff
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2025 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.
Insurance News | InsuranceNewsNet