The Missing Element in Today’s Insurance: Relationships
Technology doesn't solve everything
The biggest gap in today's insurance-buying experience is the emphasis on relationships. People are consumed by speed and affordability over quality and reliability. While advances in technologies have enabled more tasks to be performed independently, such as self-serve claims, automatic bill pay and online account setup, the personal relationship between the agent and the buyer has all but disappeared.
For families, individuals and small businesses, their insurance agents are meant to be much more than an outside administrator of the policy. Agents are supposed to be consultants, advisors and, more importantly, protectors for the average consumer. They are meant to guide consumers through each step of the purchasing process and far beyond.
Yes, the internet will provide answers to most general questions regarding policy coverages, but the true value for consumers lies within an agency's ability to offer both advanced technology and a level of insight only provided by a fully licensed agent.
The relationship matters
Great insurance agents spend time with clients, understanding their lifestyles, priorities and protection needs.
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