May 18, 2026 Reinsurance

Pacific Life Launches New Flagship Variable Universal Life Insurance Product

Business Wire

Pacific Admiral^® VUL 2 Offers Expanded Flexibility and Customization

NEWPORT BEACH, Calif.--(BUSINESS WIRE)--
Pacific Life Insurance Company announced that it has launched Pacific Admiral VUL 2¹, a new flagship variable universal life (VUL) insurance product. This VUL is designed for consumers and business owners seeking competitively priced, customizable death benefit protection with cash value growth potential. With an expanded set of variable investment option choices and design flexibility, it supports clients’ ever-changing retirement, business, and estate planning needs.

Pacific Admiral VUL 2 will replace Pacific Admiral VUL² and Pacific Select VUL 2³ after 7/13/26, combining the strengths of both products into a single offering.

“Pacific Admiral VUL 2 represents the next generation of our VUL offerings, building on the strengths of our prior products,” said Sim Zady, vice president of life product development, Consumer Markets, Pacific Life. “Grounded in Pacific Life’s longstanding financial strength, product innovation, and exceptional service, this new flexible and comprehensive design empowers clients to tailor their coverage to meet evolving financial needs—either personally or for their business.”

Anchored in Protection. Built for Flexibility.

With an Up to Age 90 No‑Lapse Guarantee Rider⁴ automatically included at no additional cost, plus new choices in coverage types, allocation options, and optional features, Pacific Admiral VUL 2 provides even greater flexibility than the prior VUL products for clients seeking customizable protection with cash value growth potential.

Pacific Admiral VUL 2 offers a variety of client-friendly features:

Market-based cash value growth potential through a variety of variable investment options
Choice of interest crediting strategies through a Fixed Account and indexed accounts⁵
Three purpose-driven coverage types
Optional no-lapse guarantee up to the insured’s lifetime for an additional cost⁶
Multiple ways to plan for chronic illness or long-term care expenses

Pacific Admiral VUL 2 is a competitive solution built for today’s more complex and ever-changing retirement, legacy, and business planning needs for clients.

“We’re seeing a clear surge in demand for flexible life insurance solutions that also deliver long‑term cash value growth potential—especially from affluent clients facing heightened concerns about the longevity of their retirement resources and wealth preservation,” said Kevin Kennedy, Pacific Life’s senior vice president and chief sales and marketing officer, Consumer Markets. “Pacific Admiral VUL 2 gives financial professionals a timely opportunity to meet that demand, and we look forward to working with them to provide this new offering to their clients.”

About Pacific Life

Pacific Life Insurance Company and Pacific Life & Annuity Company ("Pacific Life") provide a variety of products and services designed to help individuals and businesses in the retail, institutional, workforce benefits, and reinsurance markets achieve financial security. Whether your goal is to protect loved ones or grow your assets for retirement, Pacific Life offers innovative life insurance and annuity solutions, as well as mutual funds, that provide value and financial security for current and future generations. Supporting our policyholders for nearly 160 years, Pacific Life is a Fortune 500 company headquartered in Newport Beach, California. For additional company information, including current financial-strength ratings, visit PacificLife.com.

¹Pacific Life Insurance Company’s Pacific Admiral VUL 2 (Form series P25VIUL, S25ADM2, varies based on state of policy issue).

²Pacific Life Insurance Company’s Pacific Admiral VUL (Form series P19VUL, S20ADM, varies based on state of policy issue).

³Pacific Life Insurance Company’s Pacific Select VUL 2 (Form series P19VUL, S19VUL, varies based on state of policy issue).

⁴Up to Age 90 No-Lapse Guarantee Rider (Form series R22NLG, S22NLG, varies based on state of policy issue) is issued with all policies electing Death Benefit Option A or B with insured’s issue age 79 and under. Paying only the Up to Age 90 No-Lapse Premiums will guarantee the death benefit up to the insured’s attained age 90 but will not guarantee cash value accumulation. If your client discontinues paying the no-lapse guarantee premiums, the no-lapse feature will terminate before the guaranteed duration. If this occurs, additional premiums in an amount equal to the shortfall can be paid to bring the no-lapse feature back in force. If policy loans or withdrawals are taken, additional premiums may be required to keep the no-lapse feature in force. Additional premiums may be required to continue the policy beyond the guaranteed duration.

⁵The indexed accounts do not directly participate in any index or the stock market.

⁶The Flexible Duration No-Lapse Guarantee Rider (Form series R25FNL, S25FNL, varies based on state of policy issue). Depending on how your client structures their policy, this rider has a maximum duration of the insured’s lifetime, subject to certain limits. If your client’s net no-lapse guarantee value is zero, the no-lapse feature terminates. If the no-lapse feature terminates, additional premiums would be required to resume the no-lapse guarantee. If policy performance is such that your client’s policy is being maintained solely by the no-lapse guarantee, your client’s policy will not build cash value. Please note: When this rider is elected, Pacific Life limits the investment options available. See the technical guide, prospectus, or illustration for details.

Investment and Insurance Products: Not a Deposit • Not Insured by any Federal Government Agency • Not FDIC Insured • No Bank Guarantee • May Lose Value

Pacific Life is a product provider. It is not a fiduciary and therefore does not give advice or make recommendations regarding insurance or investment products.

Pacific Life, its affiliates, distributors, and respective representatives do not provide tax, accounting, or legal advice. Any taxpayer should seek advice based on the taxpayer’s particular circumstances from an independent tax advisor or attorney.

Pacific Life Insurance Company is licensed to issue insurance products in all states except New York. Product/material availability and features may vary by state. Variable insurance products are distributed by Pacific Select Distributors, LLC (member FINRA & SIPC), a subsidiary of Pacific Life Insurance Company and are available through licensed third-party broker/dealers.

Insurance products and their guarantees, including optional benefits and any crediting rates, are backed by the financial strength and claims-paying ability of the issuing insurance company, but they do not protect the value of the variable investment options. Look to the strength of the insurance company with regard to such guarantees because these guarantees are not backed by the independent broker/dealers, insurance agencies, or their affiliates from which products are purchased. Neither these entities nor their representatives make any representation or assurance regarding the claims-paying ability of the issuing company.

All individuals selling this product must be licensed insurance agents.

You should carefully consider a variable life insurance product’s risks, charges, limitations, and expenses, as well as the risks, charges, expenses and investment goals/objectives of the underlying investment options. This and other information about Pacific Life Insurance Company insurance products are provided in the applicable product and underlying fund prospectuses. These prospectuses are available from your life insurance producer or at Pacificlife.com/Prospectuses. Read them carefully before investing or sending money.

Riders may be subject to additional charges, availability, restrictions, and limitations. When considering a rider, request a policy illustration from your financial professional to see the rider’s impact on your policy’s values.

Not all products or optional benefits are available in all states or firms, and features may vary by state and firm.

Pacific Life Insurance Company reserves the right to change or modify any non-guaranteed or current elements. The right to modify these elements is not limited to a specific time or reason.

Life insurance is subject to underwriting and approval of the application and will incur monthly policy charges.

The home office for Pacific Life Insurance Company is located in Omaha, Nebraska.

This press release is not available for use in the following states: CA, CT, DE, MS, NV, OK, OR, and WY.

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