Highland Capital Brokerage Acquires Premier Financial, Inc.
BIRMINGHAM, Ala. – May 1, 2026 – Highland Capital Brokerage, a leading distributor of life insurance, annuities, long-term care insurance, and disability insurance, and a subsidiary of Osaic, Inc., today announced the acquisition of Premier Financial, Inc., based in Lincoln, Neb.
Founded in 1991 by Paul Hassler, Premier Financial, Inc. is a full‑service, multi‑carrier independent brokerage agency specializing in life, annuities, disability insurance, and long‑term care products. The firm has long supported independent financial advisors and insurance producers in delivering high‑quality strategies to their clients.
Teague Wright, President of Highland Capital Brokerage, said, “The financial services industry is evolving rapidly. By acquiring Premier Financial, Inc., we are positioning Highland for further industry leadership in driving business growth and success for financial professionals across the country.”
Hassler added, “I looked at several potential buyers and chose Highland. Their resources are second to none, and our advisors will be able to continue working with the Premier Financial contacts they’ve trusted for more than 20 years. We look forward to prioritizing a seamless experience for our advisors.”
As part of the agreement, Premier Financial, Inc. will rebrand to Highland Capital Brokerage and their employees will remain working remotely. Mr. Hassler will join the Highland team as a consultant.
The transaction closed on May 1, 2026. Financial terms were not disclosed.
Wright concluded, “At its core, our business is about building deeper, long‑term relationships with our customers. We are proud to welcome the Premier Financial team to the Highland family and look forward to all that we will accomplish together.”
About Osaic, Inc.
Osaic, Inc. (“Osaic”), a portfolio company of Reverence Capital Partners, is one of the nation’s largest providers of wealth management strategies, supporting over 10,000 financial professionals. Osaic’s mission is to empower entrepreneurial advisors to create leading wealth management solutions that enhance lives and legacies. Visit www.osaic.com to learn more.
Securities and investment advisory services are offered through the firms: Osaic Wealth, Inc. and Osaic Institutions, Inc., broker-dealers, registered investment advisers, and members of FINRA and SIPC. Securities are offered through Osaic Services, Inc. and Ladenburg Thalmann & Co., broker-dealers and members of FINRA and SIPC. Advisory services are offered through Ladenburg Thalmann Asset Management, Inc., Osaic Advisory Services, LLC, and CW Advisors, LLC, registered investment advisers. Advisory programs offered by Osaic Wealth, Inc. are sponsored by VISION2020 Wealth Management Corp., an affiliated registered investment adviser.
