NAIFA launches “NAIFA Cares” initiative to help build long-term financial security for children

WASHINGTON, D.C. — The National Association of Insurance and Financial Advisors (NAIFA) has launched “NAIFA Cares,” a nationwide member initiative designed to help American families take meaningful first steps toward long-term financial security by encouraging awareness and adoption of 530A accounts for children and future generations. The financial literacy initiative mobilizes NAIFA members across the country to educate families, connect with local communities, and help parents better understand opportunities to begin investing in their children’s futures. The initiative was announced May 18 during NAIFA’s Congressional Conference.

NAIFA Cares reflects the belief that public policy alone is not enough to improve financial outcomes for families. Financial professionals play a critical role in helping consumers understand financial tools, take action, and develop long-term strategies that can create lasting generational impact. Through the initiative, NAIFA members will reach out to clients, schools, parent organizations, and community groups to raise awareness and provide guidance to families who may have little or no experience with investing.

“NAIFA members are uniquely positioned to help families turn opportunity into action,” said Christopher L. Gandy, LACP, president of NAIFA. “Our members are leaders in their communities who have relationships with families built on trust, education, and long-term guidance. NAIFA Cares is about helping parents understand that even small steps taken early can make a meaningful difference in a child’s financial future. Policy may create the opportunity, but advisors help families build the strategy and confidence to act on it.”

The initiative also reinforces the broader role financial professionals play in improving financial literacy and helping consumers navigate increasingly complex financial decisions. NAIFA has long emphasized the importance of financial literacy and advocacy efforts that help individuals and families make informed financial choices.

Under NAIFA Cares, members will be encouraged to host local informational events, participate in community forums, share resources, and connect families with tools and guidance designed to foster long-term financial confidence. NAIFA also will spotlight stories and best practices from members nationwide whose outreach efforts are helping families take action.