Prudential and Babylist introduce the first life insurance policy new parents can add to registry
Partnering makes it simpler for the growing population of millennial parents to insure their families from day one
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Babylist conducted a national survey of nearly 5,000 expecting parents, and found that 97 percent said life insurance is important and 61 percent plan to get insurance in the next year.1 Yet, planning to purchase often does not translate into ownership for the growing number of millennials who are becoming parents,2 as only 18 percent of millennials own individual life insurance.3
The strategic relationship between the two companies will bring a wealth of informational content about preparing financially for a baby and provides the option to add Prudential’s life insurance* directly to their registry with just a few clicks.
“Having a baby is one of the most exciting — and overwhelming — times in life. We are pleased to partner with Babylist to make it easy to buy protection designed specifically for new parents. Expecting parents often feel financially pressed and may not think about how life insurance protects their young family and contributes to financial security,” said
“I started Babylist because no other option gave me the opportunity to register for items I really wanted as a new parent, like dog walking and meals, in addition to the basics like strollers and bottles,”
Expecting parents who create a Babylist registry will see the option to select a Prudential policy alongside other preparing-for-baby necessities, like car seats and cribs, and ask friends and family to contribute towards the life insurance premium. A custom tool created by Prudential and Babylist helps estimate how much life insurance coverage is needed for their family. After funds are gifted to the expecting parents, they will have the option to visit Prudential’s website to apply for a term life insurance policy.
To create your own baby registry, or add Prudential life insurance to your existing Babylist registry, visit Babylist.com. For more information about Prudential, visit prudential.com.
About Babylist
Founded in 2011, Babylist is the fastest-growing baby registry that lets expecting parents put any item from any store on one registry. Babylist serves expecting parents with its universal baby registry, newsletters, and Hello Baby, a digital magazine, combining data, content and technology to help expecting parents get the best for baby.
About Prudential
1 | Babylist survey, |
2 | |
3 | LIMRA, Life Insurance Ownership in Focus, 2016. |
* |
Life insurance is issued by |
As with other registry products, the monetary gift made to help purchase life insurance will be administered by Babylist. Babylist is an independent organization and is not an affiliate of |
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View source version on businesswire.com: https://www.businesswire.com/news/home/20180725005163/en/
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