Protect Our Care is launching The Campaign to Reduce Drug Prices, a significant seven-figure investment to demonstrate the urgent need for comprehensive legislation to lower drug prices. The campaign will include research, paid and earned media, and grassroots and grasstops engagement. At its core, it will showcase real people who are struggling to afford life-saving prescriptions and what skyrocketing drug prices mean for them and their families. Americans pay three times more for drugs as people in other countries, forcing millions to choose between lifesaving prescriptions and other basic necessities like buying groceries or paying rent.
Protect Our Care is kicking off The Campaign to Reduce Drug Prices with a national television ad that underscores
The ad will also run digitally in 12 key states. Protect Our Care's campaign will target
The campaign follows recent polling released by Protect Our Care that found broad and deep support among voters for addressing skyrocketing prescription drug prices. Voters across the political spectrum overwhelmingly support
Already in the last week, Protect Our Care organized nine events nationwide featuring
"Americans should not have to pay three times more for medicines than people in other countries. Prescription drug prices in this country are outrageous and unfair, and it's time to provide long-overdue relief to American families. Millions of Americans are forced to choose between paying for the medicines they need to live or paying for food or rent, while drug companies make huge profits." said Protect Our Care Chair
Script for national ad (:60):
Nearly 20 years ago,
(and) We've paid the price
Americans pay nearly 3-times more for the same drugs as people in other countries
Families and seniors have to choose between buying medicines or paying rent
But it doesn't have to be this way.
Lower prices for everyone - people on Medicare and people who aren't.
More than 8-in-10 Americans agree, including a majority of