New Report: “Black Women for America” Identifies Key Issues and Top Presidential Candidates
Today, Black Women for America (BWFA) released a major report, Powerful Voices: The Black Women's Vote, highlighting the key issues and top presidential candidates among Black female voters. After surveying 600 multigenerational
"The path to beating
Black women voters consistently turnout at higher rates than the national average: in 2018, 77% of registered Black female voters showed up to the polls, compared to the national turnout rate of 49%. Additionally, 83% of this critical voting bloc say that they actively research candidates before they vote for them.
"Marketing is key to this presidential race as the Democratic candidate will be going up against a man who understands his brand, his base and how to excite and inspire. And much like any other brand, success for a Democratic candidate among Black women will boil down to likeability, relatability, and authenticity. That includes having an understanding of their concerns, concrete plans to address them and the ability to communicate them in a way that resonates with this target."
Other takeaways from the landmark survey include:
● Increasing the minimum wage and abortion rights round out the top five issues.
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● The top two reasons given by 50% of respondents on why they do not vote is because they don't like the candidates or they feel their vote doesn't matter.
● Over 57 percent of respondents do not trust the government to make decisions in their best interests or that of their family and community.
● Black women are divided on whether they felt included in the "Me Too" movement or whether the movement only represents White women.
Methodology
In partnership with
About Black Women for America
Black Women for America (BWFA) is the political practice of Metrics Marketing, a creative marketing consultancy. Data-led and culturally informed, BWFA helps candidates and political organizations connect with constituents by crafting key strategies and messaging that resonate with Black women, their families and their communities.
Metrics
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Read the full story at https://www.prweb.com/releases/new_report_black_women_for_america_identifies_key_issues_and_top_presidential_candidates/prweb16520964.htm
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