Findings on Sustainable Development Reported by Investigators at Chiang Mai University (Aligning Global Health Policy and Research With Sustainable Development: a Strategic Market Approach): Sustainability Research – Sustainable Development

2023 OCT 16 (NewsRx) -- By a News Reporter-Staff News Editor at Insurance Daily News -- Research findings on Sustainability Research - Sustainable Development are discussed in a new report. According to news reporting out of Chiang Mai, Thailand, by NewsRx editors, the research stated, “Attaining Sustainable Development Goal 3 (SDG 3: Health and Well-Being) faces a dual challenge of diminishing returns of established intervention designs, and a threat to future gains from complex inter-connected global health challenges like antimicrobial resistance and global biodiversity loss. The growing movement of context-sensitive approaches could help realise yet untapped potential for intervention designs, but contemporary global health policy and research still remain dominated by a model of individual market style choices.”

Funders for this research include I thank Ralph Tunder for introducing me to concepts of strategic market segmentation in 2007, which have continued to shape my thinking and the argument put forth in this paper. I also thank my project collaborators Nutcha Charoenboon, Giacomo Zanello, Tho, argument put forth, School of Public Health at Lanzhou University.

Our news journalists obtained a quote from the research from Chiang Mai University, “This paper therefore aims to support the development of global health planning processes that are more grounded and integrative across the SDGs. Reiterating calls for disruptive policy change is unlikely to impact the modus operandi of global health policy and research. This paper therefore builds on a logic that already finds widespread and intuitive application in their underlying planning processes: ‘the market’. However, it challenges the dominant supply-and-demand approach to healthcare markets and redefines them from a strategic marketing perspective. Translated to the interface of populations and health systems, the strategic market is a site for solving problems that are defined by people with multidimensional health needs. This framework offers four guiding questions to define the strategic market and six premises as a simple intellectual starting point and checklist for more grounded and inter-sectorial action across the SDGs.”

According to the news editors, the research concluded: “The analysis of data from one of the largest behavioural survey data sets, covering 6683 villagers across China, India, Lao PDR and Thailand, demonstrates the relevance of the premises empirically.”

This research has been peer-reviewed.

For more information on this research see: Aligning Global Health Policy and Research With Sustainable Development: a Strategic Market Approach. Sustainable Development, 2023. Sustainable Development can be contacted at: Wiley, 111 River St, Hoboken 07030-5774, NJ, USA. (Wiley-Blackwell - http://www.wiley.com/; Sustainable Development - http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1099-1719)

Our news journalists report that additional information may be obtained by contacting Marco J. Haenssgen, Chiang Mai University, Dept Social Sci & Dev, 239 Huay Kaew Rd T Suthep Muang, Chiang Mai 50200, Thailand.

The direct object identifier (DOI) for that additional information is: https://doi.org/10.1002/sd.2762. This DOI is a link to an online electronic document that is either free or for purchase, and can be your direct source for a journal article and its citation.

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