Column: Nebraska health insurance executive offers ways to solve health care crisis - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading Newswires
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Meet our Editorial Staff
    • Advertise
    • Contact
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Health/Employee Benefits News
Newswires RSS Get our newsletter
Order Prints
December 19, 2025 Newswires
Share
Share
Post
Email

Column: Nebraska health insurance executive offers ways to solve health care crisis

Jeff RussellThe Grand Island Independent

Recently, I outlined the serious issues facing the U.S. health care system and the urgent need for all stakeholders — insurance companies, health care providers, employers, consumers and policymakers — to collaborate on meaningful solutions. I believe that by working together for the greater good, we can create a stronger, more effective health care system.

A single entity can't move a mountain alone. To solve a problem that impacts nearly everyone in our state, all stakeholders must come to the table and get actively engaged. Here are the key focus areas I believe can make the most difference:

Technology

The health care ecosystem must introduce and use technology in a much larger way. Today — in 2025 — Blue Cross and Blue Shield of Nebraska still receives patient medical information and forms from providers via fax.

In fact, we receive and send more than 400,000 pages of faxes every month. Imagine a world where you want to buy something from Amazon, but instead of a quick click of a button, you had to fax them and then wait for their response — which would also be via fax. That is how broken and inefficient our health care system is today.

What is needed is a real-time, transparent digital health record that is accessible with appropriate permission by patients, providers and payers and isn't tied to any one system. It needs to be accessible at the point of care and include not only clinical data but also important cost information. This would reduce time, redundancy and the potential for errors exponentially, which in turn would impact not only the overall cost of health care, but the quality of care as well.

Collaboration and compromise

Without an open-minded spirit of collaboration and compromise, meaningful change is impossible. An antagonistic "us vs. them" attitude between any of the health care system's stakeholders is not only unproductive — it is counterproductive.

Our unified goal must be to streamline the system processes that are contributing to costly administrative inefficiencies under the current fee-for-service model. All sides of the health care system equation (us included) must do better.

We are already seeing the benefits of this kind of collaboration. During this year's Unicameral session, for example, we were proud to partner with the Nebraska Hospital Association and Nebraska Medical Association on LB77, which resulted in the Ensuring Transparency in Prior Authorization Act.

This will improve the prior authorization process in our state by reducing the number of services subject to prior authorization, creating a standardized request form and ensuring continuity of care when patients change health plans.

We will continue to work on more ways to streamline processes and improve how we work with our provider partners on behalf of our members. We need providers to reciprocate by leveraging technology not to add codes to medical bills but to improve care and coordination.

Preventive care

Consumers have an important role to play as well. One of the most powerful tools for improving patient health outcomes and reducing costs is also one of the most underutilized: preventive care. Annual exams and biometric screenings are a critical piece of the puzzle, because they can catch health issues early — or stop them before they start. Yet millions of Americans still go without them, and the consequences are costly. Here are some sobering statistics:

In 2015, only 8.5% of adults aged 35 and older received all recommended high-priority preventive services. By 2020, that number dropped to 5.3%, a concerning trend.

Only 50% of Blue Cross and Blue Shield of Nebraska members got any preventive exam in 2024, even though all of our plans cover these services, most at no cost to the patient.

Mental health conditions and chronic diseases like heart disease, diabetes, and cancer account for nearly 90% of the nation's nearly $5 trillion in annual health care spending. When lost productivity is included, the total economic impact of chronic disease reaches $3.7 trillion, nearly one-fifth of the U.S. economy.

Some have said that this is just another cycle of increasing health care expenses. I disagree. We are facing a moment of truth about the U.S. health care system, and it requires all of us to take immediate action. We can — and should — be the architects of the kind of change that will keep our health care system sustainable in the years to come.

We call on other stakeholders to join us to make Nebraska a leader in this critical work.

Older

Lara seeks to fulfill insurance company wishes | Thomas Elias

Newer

DECEMBER 19, 2025 WITH BLACK UNEMPLOYMENT SOARING, PRESSLEY, CLARKE REQUEST FEDERAL RESERVE ACT AND BRIEF CONGRESSIONAL BLACK CAUCUS ON RESPONSE TO CRISIS

Advisor News

  • I started using AI, but what now?
  • How to support an entrepreneur client with multiple businesses
  • Could a narrower focus help grow your practice?
  • U.S. debt hits $40 trillion: how to support concerned clients
  • Flourish brings private-bank-like cash solution to MassMutual’s network
More Advisor News

Annuity News

  • MassMutual Expands Lending Options With New Secured Credit Line
  • Corebridge Financial Introduces Progressive Trigger, a First-of-Its-Kind Index Annuity Strategy Designed to Turn Missed Years into Future Opportunity
  • Insurer proposes $1.1M deal to resolve CA teachers’ annuity fee lawsuit
  • IMOs get frustrated with slow carrier adoption of faster technology
  • New class-action lawsuit targets Delaware Life over annuity disclosures
More Annuity News

Health/Employee Benefits News

  • Local health insurance broker highlights changes coming to Medicare, healthcare policies in 2027
  • NAIC raises concerns about ACA agent moratorium
  • Former Speaker joins Sewell on healthcare panel
  • A $500 Obamacare refund could be headed to Wyoming residents. Here's who gets paid
  • State Health Plan loses bid to stop Atrium program, warns of $50 monthly premium hike
Sponsor
More Health/Employee Benefits News

Life Insurance News

  • AM Best Affirms Credit Ratings of China Taiping Insurance (Singapore) Pte. Ltd.
  • AM Best Upgrades Credit Ratings of Fidelity Life Association, A Legal Reserve Life Insurance Company; Affirms Credit Ratings of Industrial Alliance Insurance and Financial Services Inc. and Its Life/Health Subsidiaries
  • 777 Partners founder pleads guilty to $500 million fraud scheme
  • AM Best Affirms Credit Ratings of Luen Fung Hang Insurance Company Limited
  • Navigating GenAI risk in insurance
Sponsor
More Life Insurance News

- Presented By -

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Press Releases

  • Benefits Studio Launches to Fill the Missing Middle of Benefits Navigation at $49/mo
  • Lauren Sinnott Named to Ragan’s Top Women in Marketing Awards, Class of 2026 
  • Classic Car Insurer OpenRoad Insurance Expands to 40 U.S. States in Two Years
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Meet our Editorial Staff
  • Advertise
  • Contact
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.