TRANZACT Acquires The Credo Group, Enhancing Its Online Insurance Marketing Solutions

FORT LEE, NJ - January 8  - TRANZACT, a portfolio company of Halyard Capital and the market leader in fully integrated, end to end, on and offline customer acquisition solutions for large brands, announced today that it has enhanced its online insurance customer acquisition capability by acquiring The Credo Group. With its long-standing relationships with leading insurance brands, The Credo Group has built an online lead generation and customer acquisition capability that perfectly supports TRANZACT's focus on scaling its insurance marketing solutions. TRANZACT provides The Credo Group with robust technology, infrastructure and management depth that will allow for significant and accretive growth.

David Graf, TRANZACT's President and CEO said, "The Credo Group acquisition is a perfect strategic fit for TRANZACT for three main reasons. First, it extends our position as the market leader in our strategy of 'convergent marketing', in which we fully integrate and execute on and offline programs to drive efficient customer acquisition solutions. Second, it improves our online insurance lead generation and customer acquisition capabilities, broadening our reach into the financial services sector. And third, it complements our strategy of acquiring specialized assets that TRANZACT can help to grow."

Kevin McKenna, founder and CEO of The Credo Group, sees his company's clients benefiting from the TRANZACT transaction. "By joining forces with TRANZACT, we will be able to enhance our information technology infrastructure as well as our range of strategic and marketing execution capabilities that our clients want and need. These large brands have a demand for high quality, fully provisioned customers, which is exactly what TRANZACT specializes in." Kevin continued, "We look forward to leveraging TRANZACT's capital resources to more aggressively grow our on and offline lead generation and customer acquisition initiatives."

<p align="justify">About TRANZACT

Based in Fort Lee, New Jersey, TRANZACT is the leader in providing end-to- end technology-driven customer acquisition solutions to the financial services and media and telecommunications sectors. TRANZACT leverages and integrates sophisticated digital, data and direct marketing solutions to deliver qualified leads, fully provisioned sales, and robust customer management systems to brands seeking to acquire and manage large numbers of customers. TRANZACT is majority-owned by Halyard Capital. Additional information about TRANZACT can be found at www.tranzact.net.

About The Credo Group

Founded in 1999 and headquartered in Warminster, Pennsylvania, The Credo Group is the leading provider of e-distribution services to the insurance industry and the leading marketer of online life and health insurance products. In fact, more than half of all online life insurance policies are written through The Credo Group's technology and platform. Additional information about The Credo Group can be found at www.thecredogroup.com.

About Halyard Capital

Halyard Capital is a New York-based private equity fund with $350 million of capital under management focused on investing in media, communications and business services companies. The Fund specializes in middle-market leveraged buyouts, growth equity and structured equity investments. Halyard invests in and works closely with exceptional management teams in companies with defensible market positions and franchise characteristics which generate strong cash flow and operate in attractive growth markets. The Fund will commit up to $30 million to individual portfolio companies with a focus on investments of between $15 million and $30 million. Halyard has the ability to complete larger transactions utilizing its network of investment partners. Additional information regarding Halyard's strategy, principals and investments can be found at www.halyard.com.

SOURCE TRANZACT

CONTACT:

David Graf
President & Chief Executive Officer of TRANZACT
201-242-3504
[email protected]

or

Bruce Eatroff
Managing Partner of Halyard Capital
212-554-2145
[email protected]