MetLife Launches Enhanced Variable Universal Life Policy - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading Life Insurance News
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Meet our Editorial Staff
    • Advertise
    • Contact
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Life Insurance News
Life Insurance News RSS Get our newsletter
Order Prints
July 17, 2008 Life Insurance News
Share
Share
Post
Email

MetLife Launches Enhanced Variable Universal Life Policy

Business Editors/Insurance Writers

NEW YORK--(BUSINESS WIRE)--July 17, 2008--MetLife announced the launch of its enhanced variable universal life policy, Equity Advantage Variable Universal Life, based on the 2001 Commissioners’ Standard Ordinary (CSO) Mortality Table. In addition to providing affordable life insurance coverage, the new product offers the potential for long-term cash value accumulation and income distribution through improved features and also provides policyholders with guaranteed life insurance protection options.

The new Equity Advantage VUL is a permanent life insurance policy that offers individuals a vehicle to set aside additional money on a tax-deferred basis, as well as the opportunity to help manage the risks of volatile investment markets, with guaranteed insurance protection. The base policy offers Guaranteed Minimum Death Benefit (GMDB) options that provide a guaranteed death benefit for 5 years, 20 years or until age 65 regardless of investment performance. With the policy’s new Guaranteed Minimum Death Benefit (GMDB) Rider, which is available for an additional charge, clients can select additional guarantees until age 85 or for their lifetime.

Equity Advantage VUL is designed to build cash value that can be systematically withdrawn and borrowed from the policy to provide the policy owner with a tax advantaged supplemental income stream. Withdrawals and policy loans reduce the death benefit and accumulated cash value.

“The new Equity Advantage VUL offers policyholders the best of both worlds as they seek to protect their loved ones: the opportunity for potential supplemental income as well as guaranteed long-term insurance protection,” says Gene L. Lunman, senior vice president and head of MetLife’s Individual Business Product Management Group. “The policy’s enhanced features have the potential to increase the policy’s rate of return by reducing fees and rewarding over-funding. These improvements work with our state-of-the-art riders to offer policyholders the coverage they need for their families.”

Equity Advantage VUL features MetLife’s Guaranteed Survivor Income Benefit (GSIB) Rider, available for an additional charge, which provides beneficiaries the option to receive death proceeds in the form of an enhanced monthly income rather than a lump sum payment. This rider provides beneficiaries with a guaranteed monthly income they’ll never outlive. The maximum death benefit which can be applied to the GSIB is $5 million.

The policy’s enhanced cash accumulation and distribution features maximize the opportunity to have a potential income stream by offering reduced fees and increased flexibility. Some of those features include:

A reduced sales charge for premiums paid over the target premium. Premiums paid up to the target premium are subject to sales charges and taxes of 5.5%. Premiums paid above the target are only subject to taxes of 3.25%.
An enhanced tiered Mortality and Expense (M&E) risk charge structure, whereby the M&E charges are reduced as the cash value of the policy reaches/increases to certain levels, in addition to being reduced the longer the policy remains in-force.
1035 exchanges with the ability to carry over outstanding loans to the new policy. Clients may exchange a current insurance policy for a new policy insuring the same person without paying current income tax on gains earned due to terminating a policy loan on the original policy.
A Cash Value Accumulation Test (CVAT) definition of life insurance and the Guideline Premium Test. The addition of the CVAT allows for heavier funding of the policy at purchase or within its early years for cash value accumulation purposes.
After the policy has been in effect for 10 years, policyholders can take advantage of guaranteed zero net-cost policy loans.
The surrender charge period has been reduced from 15 to 10 years (11 years in Florida), offering clients the opportunity to access their cash value surrender charge-free earlier.
The new Overloan Protection Rider can prevent the policy from lapsing due to an excessive loan on the policy. If the rider requirements are met, the rider provides the policyholder with a reduced paid up policy, helping policyholders potentially prevent the adverse consequences that can result from a policy lapsing with loans. A one-time charge is assessed when the rider is exercised.

Prospectuses for Equity Advantage Variable Universal Life, and for the investment portfolios offered thereunder, are available from MetLife. The policy prospectus contains information about the policy’s features, risks, charges and expenses. The investment objectives, risks and policies of the investment options, as well as other information about the investment options, are described in their respective prospectuses. Clients should read the prospectuses and consider this information carefully before investing. Product availability and features may vary by state.

MetLife variable life insurance policies have limitations, exclusions, charges, termination provisions and terms for keeping them in force. There is no guarantee that any of the variable investment options in this product will meet its stated goals or objectives. The cash value is subject to market fluctuations so that, when withdrawn, it may be worth more or less than its original value. Guarantees are based on the claims-paying ability and financial strength of the issuing insurance company.

Celebrating 140 years, MetLife is a subsidiary of MetLife, Inc. (NYSE: MET), a leading provider of insurance and financial services with operations throughout the United States and the Latin America, Europe and Asia Pacific regions. Through its domestic and international subsidiaries and affiliates, MetLife, Inc. reaches more than 70 million customers around the world and MetLife is the largest life insurer in the United States (based on life insurance in-force). The MetLife companies offer life insurance, annuities, auto and home insurance, retail banking and other financial services to individuals, as well as group insurance, reinsurance and retirement & savings products and services to corporations and other institutions. For more information, please visit www.metlife.com.

Newer

Inventive Designers Crosses the Ocean

Advisor News

  • What’s behind private equity investment in insurance brokerages
  • Advisors get a win as NJ Senate passes independent contractor bill
  • Why federal retirement benefits are more complex than advisors realize
  • Why timing the market is still a retirement mistake and what to do instead
  • Business owners may be overlooking a key part of their financial picture
More Advisor News

Annuity News

  • Best’s Special Report: U.S. Life/Annuity Industry Sees Bottom-Line Growth Despite 18% Decline in Total Income in First-Quarter 2026
  • Globe Life Inc. (NYSE: GL) Records 52-Week High Thursday Morning
  • Fortitude Re Completes $500 Million FABN Issuance
  • Reframing retirement income for greater certainty
  • Jackson Introduces Dow Jones Industrial Average Index Option, Flexible Premiums, Six-Year Rate Guarantee in Latest Registered Index-Linked Annuity Launch
More Annuity News

Health/Employee Benefits News

  • California is getting ready to increase a health insurance tax. Will it affect your premium?
  • Report: Rural Virginia hospitals at risk of closure
  • JasonRhodesnamed to Shelbyville CityCouncil
  • Getting disability benefits got harder after the Social Security Administration changes
  • Capitol Beat: Scott's veto signatures piling up
More Health/Employee Benefits News

Property and Casualty News

  • Insurance sector braces for impact after State Farm comp changes
  • 3 moments that determine whether policyholders stay
  • Polling shows Midwestern voters concerned about home insurance cost
  • Stranded ships hoping for escape find a turbulent Strait of Hormuz
  • Polling shows Midwestern voters concerned about home insurance cost
More Property and Casualty News

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Maximize Your FIA Case Results
Learn a repeatable process to review, reposition, and present FIA opportunities with confidence.

Aim higher during Annuity Awareness Month
Raise the bar with our diverse portfolio of Ascend annuities, backed by superior financial strength

You Could Be Losing Up to 20% of Your Commissions
GreenWave helps you find, fix, and prevent commission errors.

True Independence Means Having Choices
Cambridge offers flexibility, stability, proven tools—no private equity strings attached.

Life moves fast. Your BGA should, too.
Stay ahead with Modern Life's AI-powered tech and expert support.

Looking for stronger rates, amplified growth & real results?
Sentinel's Accumulation Protector Plus℠ Annuity is for clients wanting more from retirement planning

Press Releases

  • Prosperity Life GroupSM Launches Prosperity PathWaySM Series, Bringing Greater Choice and Flexibility to Retirement Income Planning
  • Senior Market Sales® Fortifies Annuity Reach With Acquisition of Retirement Planning Firm Stratton & Company
  • RFP #T01625
  • Rockwood Programs Appoints Kerry Ladouceur as Vice President, Financial Lines
  • JP Insurance Group Launches Commercial Property & Casualty Division; Appoints Joe Webster as Managing Director
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Meet our Editorial Staff
  • Advertise
  • Contact
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.
Insurance News | InsuranceNewsNet