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June 16, 2026 From the Field: Expert Insights
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Business owners may be overlooking a key part of their financial picture

By Sarah Merrell

Advisors who work with business-owner clients often spend significant time on cash flow, taxes, retirement, insurance, estate planning and succession. Those conversations are essential, but they can miss one part of the business owner’s financial picture that may affect borrowing capacity, supplier confidence, expansion timing and long-term flexibility: business credit.

Sarah Merrell

Business credit can be easy to overlook because it usually does not create urgency until a company needs something. A client may need to apply for a loan, renew a line of credit, secure better supplier terms, lease new space, acquire equipment, prepare for a sale or respond to a disruption. By then, the owner may have limited time to understand what lenders, vendors or other counterparties see when they review the company’s credit profile.

That creates an opportunity for advisors. Business credit does not need to become the center of every planning conversation, but it deserves a place in discussions about liquidity, risk, growth and transition planning. For business-owner clients, credit readiness can influence more than whether a company receives financing. It can shape the cost, timing and flexibility of the options available when the owner needs capital or credibility most.

Small-business conditions have improved, but credit readiness still counts

Recent data suggest the small-business environment has improved, although conditions remain uneven. The Experian Small Business Index increased by 3 points to 52.2 in April and was up 9 points year over year. Experian said the increase was supported by positive consumer credit trends among business owners, including new credit activity and lower utilization and delinquency rates. At the same time, the index showed some weakness in commercial credit, where utilization was up and the number of emerging businesses decreased slightly.

That type of mixed picture is important for advisors because business owners often experience credit conditions at the transaction level. A national index can show improvement, while an individual client may still face tighter terms, a slower approval process, higher costs or more scrutiny from lenders and vendors. Advisors who serve business owners can help clients prepare for those conversations before the need becomes immediate.

The Federal Reserve’s 2026 Report on Employer Firms underscores the point. According to the report, 86% of firms use financing on a regular basis, and 60% applied for financing in the 12 months leading up to the survey. Among applicants, 42% received the full amount they sought, 36% received some or most and 22% received none.

For advisors, those numbers highlight a practical planning issue. A business owner may assume financing will be available because the company has revenue, assets or a long-standing banking relationship. In reality, approval and terms may depend on a broader picture that includes payment history, existing obligations, credit utilization, public records, industry trends and the owner’s personal financial profile.

The planning risk is often a lack of visibility

Business-owner clients do not always know what appears in their company’s credit file. Some may confuse personal and business credit, while others assume timely bill payment automatically builds a strong profile, even though not every vendor reports payment history. Outdated information, limited trade history or public records can also affect how lenders, suppliers or potential buyers view the business.

The risk extends beyond immediate financing needs. Business credit can affect supplier terms, leases, equipment financing, cash flow flexibility and options during a downturn. For owners preparing for succession or a sale, credit issues can raise questions about financial discipline, operational stability or the company’s ability to operate independently from the owner’s personal balance sheet.

Advisors can raise these questions without analyzing every credit file or replacing the lender’s role. By treating business credit as part of the broader financial picture, they can help clients review it before a lender, vendor or potential buyer does.

Questions advisors can raise with business-owner clients

The conversation can start with a few practical questions. When did the client last review the company’s business credit report? Does the owner know whether vendors report payment activity? Has the business separated company credit activity from the owner’s personal credit where possible? Are there filings, liens, judgments, outdated addresses or incorrect company details that need attention? Could current utilization or payment trends affect the company’s ability to access financing on favorable terms?

These questions can fit naturally within broader planning conversations. When discussing growth, advisors can ask whether the company has the credit profile to support expansion financing. When reviewing liquidity, they can ask whether the business has available credit capacity if receivables slow or costs rise. When preparing for succession, they can ask whether the company’s financial profile supports a transition that is not overly dependent on the current owner’s personal guarantees or relationships.

One practical step is encouraging clients to review their business credit report before they need financing. Experian’s business credit reports allow owners to check and monitor business credit information, including business credit scores, trade payment information, corporate registration details and public records.

Advisors do not need to become credit bureaus or lenders to help clients see how credit visibility affects financial flexibility. A client who waits until a loan application, supplier negotiation or sale process is underway may have fewer options for correcting errors, explaining weaknesses or strengthening the company’s profile.

Business credit can also help advisors identify planning gaps tied to liquidity, risk management, financing, growth and succession. Business owners spend years building companies that support their families, employees and communities. Their credit profile should not become an afterthought during a financing crunch. By raising the issue earlier, advisors can help clients protect future options and make better-informed decisions about the next stage of the business.

© Entire contents copyright 2026 by InsuranceNewsNet.com Inc. All rights reserved. No part of this article may be reprinted without the expressed written consent from InsuranceNewsNet.com.

 

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Sarah Merrell, MBA, is senior vice president at Fletcher Marketing Communications and leads Fletcher Financial Communications, the agency’s financial services communications division. Contact her at [email protected].

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