Inventive Designers Crosses the Ocean

Kent Krueger to manage Inventive Designers' Americas clientele and further expand customer base

Antwerp, July 16, 2008 – Belgian company Inventive Designers, specializing in the development of software which allows companies to communicate with customers in a personalized manner, is further expanding its market position in the United States. The company recently recruited the American Kent Krueger as sales manager for the United States. In that position he will be managing the growing number of US customers and further expanding clientele.

Kent Krueger will further develop the activities of Inventive Designers in the US in close consultation with the Belgian team. In addition to outlining sales strategies and partnerships, he will correctly introduce and position Inventive Designers applications to potential clients.

Kent Krueger brings more than 13 years of Sales (Management) experience within the technology sector with him to Inventive Designers. He was employed by a rival company over the past three years, where he gained thorough experience of software for document composition and generation. Before that he worked as National Sales Manager and Senior Account Executive at companies such as LANSA, Seagull Software and XML Global, where he won a number of prizes for his excellent Sales (Management) achievements.

Inventive Designers regards this as a first step towards the opening of a satellite office in the US. Joke Dehond, Business Development Manager at Inventive Designers, elaborates: “Coming onboard, Kent helped close one of the world's top 10 technology companies on a large contract for Scriptura. After several large contracts in the past, such as those with one of the largest insurance companies in the US, United Nations and AON, we currently have a number of other impending contracts with several large technology companies, banks and insurance companies for the implementation of our award winning software. As an American, Kent Krueger is uniquely qualified to finalize these contracts. He has furthermore acquired the necessary knowledge and knowhow to continue managing our current clientele as Sales Manager. We are currently investigating opening a US branch or subsidiary.” For Krueger, Inventive Designers was an easy choice: "After looking at Inventive's Scriptura solution and seeing it's robust functionality for personalized communications of batch, interactive and intelligent "eForms" along with their commitment to the Americas market this was an easy decision. It was obvious to me Scriptura can solve major problems for not only the Insurance and Financial Services markets, but also Healthcare, Higher Ed, Technology and Distribution. This is proved by recent wins from leaders in many of these industries as well as long term customers."

About Inventive Designers - http://www.inventivedesigners.com

Inventive Designers builds software solutions which enable companies to deliver personalized customer communications through various channels such as the Internet, print, e-mail, fax, etc. The solutions are all built making use of open standards and can be put to use in any IT environment due to their platform independence.

Inventive Designers, founded in 1994, is active on 6 continents in over 30 countries and 34 US states. Inventive Designers is based in Antwerp. The company's 700 clients – resulting in over 65.000 end users – are supported by a global network of resellers and partners. Inventive Designers clients include companies such as Dexia (BE), Axa (BE), RVP (BE), RVA (BE), Porsche (DE), Total (FR), Winterthur (BE), Securitas (BE), United Nations (US), US Postal (US), SunCorp (AUS), Siemens (DE) and Staples (BE).

Inventive Designers is an active member of AIIM, XPlor International and the AFP Colour Consortium and participates in numerous XL working groups of the World Wide Web Consortium (W3C), the international organisation responsible for developing and defining open IT standards. Inventive Designers has already won various national and international awards, among others the ICT Innovation Award of Banking & Finance, the AIIM 2006 Best Practice Award for Banking and Financial Services, an Honourable Mention at Xplors Innovator of the Year award (2006), the 2005 Platinum European Seal of Excellence at CeBIT, Trends Business Gazelle (2003 and 2005), Best Performer at De Leeuw van de Export (2003), Springbok 2003 and IBM's All Star Developer award. The firm has also built up a long-term relationship with IBM development labs and research groups in Rochester, Minnesota (USA).

Inventive Designers, Geert Segers , Marketing, telephone: +32 38 21 01 70, Email: [email protected]

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