ING U.S. To Rebrand As Voya Financial
"While our future name and logo will be different, the commitment we have to our customers and our retirement, investment management and insurance businesses remains the same," said
The Transition to Voya Financial
Until the rebranding is complete,
The Story Behind Voya Financial
The selection of a new brand for
"The Voya name reminds us that a secure financial future is about more than just reaching a destination. Preparing for it should be like taking a voyage and having positive experiences along the way," said
The name also brings to mind bright, vivid colors and will incorporate the use of orange.
"We are partial to the color orange. It's differentiating, optimistic and associated with
U.S. Brand Evolution
Voya Financial will be a new name in the industry. It will be built, however, upon
Although
Last month, the company launched "Orange Money," its newest creative campaign that underscores the importance of carefully managing your retirement dollars. This concept supports
For a look at the future logo and colors, a brief informational web page can be accessed at www.voya.com. This site will direct individuals back to
About
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Source: | PR Newswire Association LLC |
Wordcount: | 858 |
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