Fidelity® Reports Average 401(K) Balance Hits All-Time High Alongside Increased Participant Engagement
One in 10 Participants Boosted Deferral Rate in the First Quarter
Fidelity also released new insights on the positive impact employee education and engagement efforts are having on four of the most critical factors that help workers save for retirement: participation, savings level, asset allocation and making wise financial decisions during key milestones, such as when changing jobs or retiring.
“One of the best predictors of an employee’s future retirement savings is his or her engagement level in the planning process,” said
Engagement Programs Show Measurable Impact on Savings Behaviors
Analysis4 of plans that adopted many of Fidelity’s employee education programs from
- Enrollment Increases – Plans utilizing Fidelity’s engagement programs were nearly twice as likely to increase enrollment rates compared to those plans not adopting them during the same time period (54% versus 27%, respectively)5.
- Deferral Rates Grow – Participants in plans that leverage Fidelity’s educational communications just after enrollment were six times more likely to increase their deferral rate over participants in plans that did not utilize the programs (12% increased deferrals versus 2%, respectively).
- Asset Allocation Improves – Plans that proactively help participants with asset allocation were significantly more likely to improve age-based asset allocation across their participant population as compared to plans that didn’t provide the education (85% versus 51%, respectively)6.
- Cash-Outs Drop – More than half (51%) of plans that reached out to departing employees with distribution options such as staying in plan or rolling over to a qualified retirement account, such as an IRA, decreased the number of participants cashing out. The average cash-out rate for those plans decreased by two percentage points while the rate for plans not utilizing the programs increased by five percentage points7.
Since their launch in early 2009, Fidelity’s employee engagement programs have been adopted by 92 percent8 of its plan sponsors. Fidelity understands that plan sponsors have different goals for employee education, so we work with sponsors to customize programs that meet the needs of their specific participant populations.
The communications provide participants with customized messages during various life stages that often trigger financial decisions, including when starting a new job, hitting a certain milestone age, nearing retirement or separating from an employer. Fidelity’s educational communications programs go beyond our interactive web-based
tools to include an integrated mix of phone calls, emails, workshops, one-on-one consultations and direct mail, all delivered or offered more frequently at key life events to help ensure participants are armed with the customized information they need to take action.
“The results are clear,” added Clancy. “Engaging participants over the long term can dramatically increase healthy financial behaviors and the chances to achieve a more successful retirement.”
About Fidelity Investments
Fidelity Investments is one of the world’s largest providers of financial services, with assets under administration of more than
Guidance provided by Fidelity is educational in nature, is not individualized and is not intended to serve as the primary or sole basis for your investment or tax-planning decisions.
© 2011
582167.1.0
1 Cerulli Associates Quantitative Update Retirement Markets 2010 and Cerulli Edge Retirement Edition, Fourth Quarter 2010.
2 Fidelity has tracked average 401(k) account balances since
3 All data based on Fidelity’s nearly 16,500 recordkept corporate defined contribution plans and 11 million participants, unless otherwise noted, as of
4 Quantity of plans studied varied depending on the factor measured, ranging from 233 to 1,131 plans. Only plans present for entire time period were included in the analysis.
5 Plans utilizing auto enrollment were excluded from this analysis.
6 Defined by a participant’s equity asset allocation being within +/- 10 percentage points of their age-based
7 Weighted average rate change,
8 Fidelity business data as of
Fidelity Investments
Corporate Communications, 617-563-5800
Source: Fidelity Investments


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