Prudential rides strong FlexGuard sales to second-quarter earnings win
Main takeaway: Prudential turned a big corner in the second quarter with robust sales of its FlexGuard flagship annuity boosting revenues.
The insurer continued an evolution that began several years ago to remake its product offerings and shift away from market sensitive products. During the first quarter, Prudential cut ties with its money-losing Assurance IQ direct-to-consumer business.
Prudential reported sales of $3.5 billion in its individual retirement segment, up 83% from the year-ago quarter, “reflecting continued momentum of our FlexGuard products and increased sales of fixed annuity products.”
“Our product pivots have resulted in continued strong sales of FlexGuard and FlexGuard Income and fixed annuity sales have doubled from the prior year,” said Rob Falzon, vice chairman. “Additionally, we continue to reduce market sensitivity by running off our legacy variable annuities.”
The opportunity to serve the retirement market is only going to grow, CEO Charles Lowrey told Wall Street analysts on a call today.
“This year, historic levels of Americans will turn 65,” Lowrey said. “At the same time, 55-year-olds will enter a crucial decade before retirement in preparation for life after work. These aging demographics will result in an estimated $137 trillion retirement opportunity in the U.S., and $26 trillion in Japan, by 2050.”
The strong possibility of an interest rate hike when the Federal Reserve meets in September is not a major concern, said Caroline A. Feeney, executive vice president and head or U.S. Business, in response to an analyst's question.
“It's certainly possible that in a decreasing interest-rate environment, we could see some pullback from the record sales levels, particularly in fixed annuities,” Feeney said. “From a Prudential perspective, while we've been very pleased with the growth in our fixed annuity sales, it's really just a piece of the overall portfolio. We have the broadest product portfolio we've ever had, with no over-concentration in any single product.”
Management Commentary
“We are experiencing very turbulent times right now, obviously, and this is exactly when clients need us the most. And we've seen that in the past, when clients turn to us during these kind of volatile times, such as the great financial crisis and others that we've all been through, and what we've observed is that we've been a net beneficiary in these turbulent times as there is a real flight to quality, which we define as having the financial strength, the strength of brand and the strength of distribution, so that clients can meet us when, where and how they want.”
– CEO Charles Lowrey
Financial Overview
Net Income: $1.2 billion ($511 million in Q2 2023)
Earnings Per Share (EPS):
Operating Income: $1.2 billion ($1.1 billion in Q2 2023)
Share repurchases: $250 million
Dividend declared: $475 million ($1.30 per share)
Stock price movement: Shares dropped about 9.5% at midday Friday to $110.90
Segment Performance
Individual Retirement Strategies:
- Operating Income: $486 million ($448 million in Q2 2023)
- Sales: $3.5 billion (up 83% over Q2 2023)

Individual Life:
- Operating Income: Loss of $87 million (loss of $59 million in Q2 2023)
- Sales: $203 million (up 3% over Q2 2023)

Group Insurance:
- Operating Income: $121 million ($139 million in Q2 2023)
- Sales: $424 million (up 13% over Q2 2023)

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InsuranceNewsNet Senior Editor John Hilton has covered business and other beats in more than 20 years of daily journalism. John may be reached at john.hilton@innfeedback.com. Follow him on Twitter @INNJohnH.



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