Bottom Falls Out of Fixed Annuity Market in 3Q - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading Top Stories
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Meet our Editorial Staff
    • Advertise
    • Contact
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Annuity News
Top Stories RSS Get our newsletter
Order Prints
December 6, 2016 Top Stories
Share
Share
Post
Email

Bottom Falls Out of Fixed Annuity Market in 3Q

By Cyril Tuohy

Third-quarter sales of traditional fixed annuities took a beating, dropping by as much as 59 percent to $1.2 billion from the year-ago period, according to data released last week.

Retirement investors fled the fixed-annuity market in search of higher yields, said Sheryl J. Moore, president and CEO of Moore Market Intelligence and Wink Inc., publisher of Wink’s Sales & Market Report.

Sales of fixed annuities were down nearly 24 percent compared with the second quarter, Wink found. Moore termed third-quarter sales of fixed annuities as “sluggish.”

Among the top sellers of fixed annuities in the third quarter were Jackson National, Athene USA, Reliance Standard, Great American Insurance Group and MetLife.

The top fixed annuity product sold was Forethought Life’s ForeCare fixed annuity, Wink reported.

In a separate announcement, LIMRA Secure Retirement Institute announced last month that third-quarter sales of fixed annuities rose only 1 percent to $27.7 billion compared with the year-ago period.

For the first three quarters of the year ending Oct. 31, fixed annuity sales have increased by 25 percent to $91.5 billion compared to the year-ago period, LIMRA SRI reported.

LIMRA reports quarterly sales on a broader universe of fixed annuity products compared with Wink, which explains the big difference between the two reporting numbers, Moore said.

LIMRA estimates that fixed annuity sales are on track to rise by 15 percent to 20 percent in 2016.

MYGAs: A Silver Lining

There was some good news among third-quarter fixed annuity sales as sales of multiyear guaranteed annuities, or MYGAs, rose 18 percent to $7.2 billion, Wink reported.

Sales of MYGAs, which are often described as a “CD-like annuity” even though they aren’t FDIC-insured, were off by 18 percent compared with the second quarter, Wink reported.

Unlike traditional fixed annuities where interest rates are reset once a year, MYGAs issue a fixed rate of interest over a term of longer than 12 months. That means MYGA investors can invest at, for example, 1.8 percent annually for four or more years.

Compared with the key federal funds interest rates ranging from between 0.25 and 0.50 percent, depositors with conservative investments such as savings accounts, bank CDs and Treasury bonds have very little to cheer about.

Investors prefer MYGAs because they pay substantially more than a CD and the reason they pay higher is because insurers invest the premium differently from how banks would invest the premium, Moore said.

Banks, which have a ready base of depositors in ultra-safe FDIC-insured savings accounts, like MYGAs as they represent income for the banks.

“Banks are driving sales of these products because rates on competing products, such as certificates of deposit, are still hovering at less than 1 percent,” Moore said in a news release. “This is driving sales of these CD-like annuities.”

The No. 1 MYGA insurer in the third quarter was New York Life followed by Security Benefit Life, Midland National Life, American International Group and Athene USA, according to Wink.

Security Benefit’s Life RateTrack 5-Year was the top-selling MYGA in the third quarter, Wink’s reported.

InsuranceNewsNet Senior Writer Cyril Tuohy has covered the financial services industry for more than 15 years. Cyril may be reached at [email protected].

© Entire contents copyright 2016 by InsuranceNewsNet.com Inc. All rights reserved. No part of this article may be reprinted without the expressed written consent from InsuranceNewsNet.com.

Cyril Tuohy

Cyril Tuohy is a writer based in Pennsylvania. He has covered the financial services industry for more than 15 years. He can be reached at [email protected].

Older

Small Independent B/Ds Stand To Lose A Lot Under DOL Rule

Newer

4 Reasons To Sell Ancillary Health Products This Open Enrollment Period

Advisor News

  • Americans unprepared for increased longevity
  • More investors will seek comprehensive financial planning
  • Midlife planning for women: why it matters and how advisors should adapt
  • Tax anxiety is real, although few have a plan to address it
  • Trump targets ‘retirement gap’ with new executive order
More Advisor News

Annuity News

  • AIG to sell remaining shares in Corebridge Financial
  • Corebridge Financial, Equitable Holdings post Q1 earnings as merger looms
  • AM Best Assigns Credit Ratings to Calix Re Limited
  • Transamerica introduces new RILA with optional income features
  • Transamerica introduces RILA with optional income features
More Annuity News

Health/Employee Benefits News

  • Health insurance stats, Juneteenth update, bistro closes: Wednesday news roundup
  • NC House lawmakers push for better breast cancer detection
  • Senate approves bills to limit costs for inhalers and diabetes supplies
  • Democratic candidates revive single-payer promise as California’s healthcare system faces strain
  • How hospital outpatient departments increase the cost of care
More Health/Employee Benefits News

Life Insurance News

  • Equitable-Corebridge merger casts shadow over life insurance earnings
  • When an MEC is an effective planning tool
  • Lincoln Financial Reports 2026 First Quarter Results
  • Brighthouse Financial Announces First Quarter 2026 Results
  • Life insurance premium jumps 10% in 1Q
More Life Insurance News

- Presented By -

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Why Blend in When You Can Make a Splash?
Pacific Life’s registered index-linked annuity offers what many love about RILAs—plus more!

Life moves fast. Your BGA should, too.
Stay ahead with Modern Life's AI-powered tech and expert support.

Bring a Real FIA Case. Leave Ready to Close.
A practical working session for agents who want a clearer, repeatable sales process.

Discipline Over Headline Rates
Discover a disciplined strategy built for consistency, transparency, and long-term value.

Inside the Evolution of Index-Linked Investing
Hear from top issuers and allocators driving growth in index-linked solutions.

Press Releases

  • Sequent Planning Recognized on USA TODAY’s Best Financial Advisory Firms 2026 List
  • Highland Capital Brokerage Acquires Premier Financial, Inc.
  • ePIC Services Company Joins wealth.com on Featured Panel at PEAK Brokerage Services’ SPARK! Event, Signaling a Shift in How Advisors Deliver Estate and Legacy Planning
  • Hexure Offers Real-Time Case Status Visibility and Enhanced Post-Issue Servicing in FireLight Through Expanded DTCC Partnership
  • RFP #T01325
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Meet our Editorial Staff
  • Advertise
  • Contact
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.
Insurance News | InsuranceNewsNet