What Is A DIA Doing Inside A Variable Annuity? - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading INN Exclusives
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Meet our Editorial Staff
    • Advertise
    • Contact
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
INN Exclusives
INN Exclusives RSS Get our newsletter
Order Prints
January 29, 2014 INN Exclusives
Share
Share
Post
Email

What Is A DIA Doing Inside A Variable Annuity?

By Linda Koco InsuranceNewsNet

By Linda Koco
AnnuityNews

Guardian Life has debuted a variable annuity that includes an optional deferred income annuity rider.

The darlings of the up-and-coming annuity crowd, deferred income annuities (DIAs) are deferred immediate annuities that let the policyowner defer their retirement income start date for several years, even for 10, 20 or more years.

Until now, DIAs have been the hot-‘n-happening newbie in the retail fixed annuity marketplace. Ten or so carriers currently offer those standalone products. Based on LIMRA figures, DIA sales have risen from next to nothing a few years ago to $555 million in third quarter 2013 -- a 106 percent increase from third quarter 2012.

Now Guardian is broadening the DIA’s reach and thus changing the DIA game. The company has added a rider version of its own standalone fixed DIA to a new variable annuity, the Guardian Investor ProFreedom, a B-share variable annuity.

Putting the fixed annuity product inside of the variable annuity, offers policyholders a way to build a guaranteed income stream that will last a lifetime or for the period selected, Douglas Dubitsky, vice president-product management and development for retirement solutions, said in an interview with InsuranceNewsNet.

 “It’s like building a personal pension,” he said, adding that “everybody likes having a pension.” But with this product, policyowners can do this while still investing in securities inside the same policy.

Distribution is through registered representatives of Guardian’s own platform. The contracts can be sold in both qualified and non-qualified markets.

How it works

The entire package — the variable annuity and the DIA rider — is sold by prospectus. The document contains many details about how the rider works, including the following.

The rider is offered only at time of policy issue, and at no extra cost. Customers who elect it can then transfer all or part of the variable annuity’s accumulation value into the DIA. Transfers can begin after the second policy year.

The owner chooses the DIA payout start date at the time of the first transfer.

Each transfer increases the amount of the owner’s future DIA payouts. Guardian guarantees those payments.

Money that has not been transferred can stay inside the variable annuity, where the accumulation value continues to reflect performance of the selected subaccounts.

The DIA is built on a flex premium chassis, so owners can make their transfers systematically (up to 15 transfers a year), in sporadic chunks or in one lump sum, Dubitsky said. The company essentially treats the transfers as withdrawals under the basic contract.

The DIA funds are managed by Guardian’s general account.

Minimum initial DIA transfer is $5,000 and minimum subsequent transfers are $1,000, with some exceptions. Maximum transfer is $100,000 and maximum aggregate transfer is $1 million.

The backstory

How did Guardian get to the point of deciding to offer such a product?  The company is committed to offering customers a way to build a guaranteed income stream for life, Dubitsky said.

While the company does continue to offer a variable annuity with living benefits guarantees, that product is only sold through Guardian’s agency force.

The new variable annuity is going in a different direction, and so needed another approach, he said. For instance, the new policy has no living benefit guarantees. And while it does include some traditional subaccount options, it also includes several alternative investment options, which don’t work well when hedging for living benefit guarantees.  

The developers settled on the DIA rider because they believe it will enable policyholders to make a “seamless transition” from investing to building guaranteed income, Dubinsky said. In addition, he said:

1)            Policyholders won’t have to do a 1035 exchange into an income policy at time of retirement.

2)            Policyholders will have flexibility in how and when they build the income stream even as they continue investing.

3)            The product will foster ongoing conversation between financial reps and clients about investing and retirement planning, not just one or the other.

“People tend to look at retirement in a boxed off way, with the retirement planning separate from investing,” Dubitsky said. By comparison, the variable annuity with DIA rider creates an opportunity to be “much more holistic.”

This ties everything together, he added, pointing to the owner’s investments, retirement benefits, and the legacy protection provided by the death benefits in both the DIA and the variable annuity.

The deferral period is two to 40 years, so this should appeal to younger buyers in their 30s and 40s as well as older people in their 50s and 60s, he predicted.

The challenge now is to provide the field with training and education on the product, Dubitsky said. Guardian is providing that training now to its own agency force. Will it do this for the other distribution channels as well? “We’re discussing that,” he said.

More variable annuity/DIA products might be on the way. Last fall, Norm Champ, director of the Division of Investment Management for the Securities and Exchange Commission (SEC), noted in a speech that the SEC staff was reviewing disclosure documents related to “deferred annuity riders” of variable annuities. His reference was to the plural, riders, not just one rider.

Linda Koco, MBA, is a contributing editor to AnnuityNews, specializing in life insurance, annuities and income planning. Linda may be reached at [email protected].

© Entire contents copyright 2014 by InsuranceNewsNet.com Inc. All rights reserved. No part of this article may be reprinted without the expressed written consent from InsuranceNewsNet.com.

 

Linda Koco

Linda Koco, MBA, is a contributing editor to InsuranceNewsNet, specializing in life insurance, annuities and income planning. Linda can be reached at [email protected].

Older

Women The Fulcrum Of The Hispanic Household

Newer

Obama To Create Retirement Savings Bonds

Advisor News

  • How smart investments prepare clients for inflation
  • Amid slew of corporate tax ideas, Newsom chose one likely to hit people’s premiums
  • The biggest risk to your clients’ financial plans isn’t market volatility
  • Initiative looks at how caregiving impacts workplace benefits
  • Will rising retirement needs spark an annuity boom?
More Advisor News

Annuity News

  • Globe Life Inc. (NYSE: GL) Records 52-Week High Thursday Morning
  • Fortitude Re Completes $500 Million FABN Issuance
  • Reframing retirement income for greater certainty
  • Jackson Introduces Dow Jones Industrial Average Index Option, Flexible Premiums, Six-Year Rate Guarantee in Latest Registered Index-Linked Annuity Launch
  • Senior Market Sales® Fortifies Annuity Reach With Acquisition of Retirement Planning Firm Stratton & Company
More Annuity News

Health/Employee Benefits News

  • Report finds high denial rates at UnitedHealth, two other Medicare Advantage plans
  • PHISHING ATTACK PUT VHC HEALTH PATIENTS' MEDICAL RECORDS, PERSONAL INFORMATION AT RISK
  • Heights School Board Presses Trenton On Soaring Costs
  • Brain In-Com brings week of TBI advocacy
  • Investigators at Chongqing Medical University Zero in on Science (The impact of China’s employee basic medical insurance outpatient pooling scheme on outpatient healthcare utilization among middle-aged adults): Science
More Health/Employee Benefits News

Life Insurance News

  • AM Best Affirms Issue Credit Ratings of Weston2038 LLC’s Credit-Linked Notes
  • Globe Life Inc. (NYSE: GL) Records 52-Week High Thursday Morning
  • Greg Lindberg moves to halt $1.65B restitution order, claims he ‘overpaid’
  • Fidelity Investments® to Expand Target Date Lineup With Launch of Guaranteed Income Solution
  • KBRA Releases Research – Private Credit: Much Ado About Nothing – Perspectives on Columbia Business School Paper About Private Ratings
More Life Insurance News

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Maximize Your FIA Case Results
Learn a repeatable process to review, reposition, and present FIA opportunities with confidence.

Aim higher during Annuity Awareness Month
Raise the bar with our diverse portfolio of Ascend annuities, backed by superior financial strength

You Could Be Losing Up to 20% of Your Commissions
GreenWave helps you find, fix, and prevent commission errors.

True Independence Means Having Choices
Cambridge offers flexibility, stability, proven tools—no private equity strings attached.

Life moves fast. Your BGA should, too.
Stay ahead with Modern Life's AI-powered tech and expert support.

Looking for stronger rates, amplified growth & real results?
Sentinel's Accumulation Protector Plus℠ Annuity is for clients wanting more from retirement planning

Press Releases

  • Senior Market Sales® Fortifies Annuity Reach With Acquisition of Retirement Planning Firm Stratton & Company
  • RFP #T01625
  • Rockwood Programs Appoints Kerry Ladouceur as Vice President, Financial Lines
  • JP Insurance Group Launches Commercial Property & Casualty Division; Appoints Joe Webster as Managing Director
  • Sequent Planning Recognized on USA TODAY’s Best Financial Advisory Firms 2026 List
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Meet our Editorial Staff
  • Advertise
  • Contact
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.
Insurance News | InsuranceNewsNet