KANSAS CITY – Too many of your business clients regard employee benefits such as life and disability insurance as an…
NAHU
BALTIMORE — Marketing historically filled its role within insurance companies with little interference or collaboration. But today’s marketing campaigns should…
BALTIMORE — The corporate marketing world has lost the ability to tell consumers a good story, Michel Neray told…
Tweets from Day 2 of the LIMRA Marketing Conference in Baltimore. Stop trying to teach how to sell life insurance…
BALTIMORE — Facebook is more than just a place to read news headlines and see photos of your friends’ children….
Tweets from Day 2 of the LIMRA Marketing Conference in Baltimore. An illustration is the most powerful tool in life…
BALTIMORE — The definitions of financial wellness are all over the place, according to panelists at a LIMRA Marketing Conference…
BALTIMORE — Finding the magic “customer-centric” formula has proven elusive for insurers across the board. While their premium count remained…
.@InsNewsNet Publisher Paul Feldman demonstrates Marketing Magic at #LIMRAmktgconf pic.twitter.com/yMZYnkKUUT — Susan Rupe (@INNsusan) May 30, 2018 Meeting and greeting…
BALTIMORE — By all accounts, the life insurance industry has been excruciatingly slow to adapt to new technology. So slow…
With so much focus on the plight of Americans who don’t have enough money saved for retirement, there’s another retirement…
Combine the burgeoning U.S. national debt with low retirement savings rates and you have a crisis in the making. That…
CHICAGO — An email nudge works far better than a tax incentive when it comes to encouraging people to save…
CHICAGO — The insurance industry takes a good look at problems in retirement and solutions at the 2018 Retirement Industry…
CHICAGO — Sales of deferred annuities may have dropped from 2011 to 2017 but that doesn’t mean consumers don’t like…
Life insurance ownership continues its sad path, but it could be opportunity — maybe? The decline in individual life insurance…
CHICAGO — What makes people likely to buy life insurance? Vikram Kamath will describe some characteristics of the ideal consumer…
It’s not rocket science; the way to get inside another person’s mind is to ask them what’s on it. That…
We’ve heard it before: Life Insurance ownership isn’t what it used to be, even though consumers say they need it….
