Writing Will Save Your Business — And Your Soul

Tweets from Day 2 of the LIMRA Marketing Conference in Baltimore.

Stop trying to teach how to sell life insurance to people. Start teaching how to help people buy life insurance. #LIMRAMktgConf @InsNewsNet

— Susan Rupe (@INNsusan) June 1, 2018

Successful businesses create an experience to meet their customers' needs. It's not all about products, features and prices. #LIMRAMktgConf @InsNewsNet

— Susan Rupe (@INNsusan) June 1, 2018

No one picks up the phone anymore, so we must unleash the power of writing @DebraJasper #LIMRAMktgConf @InsNewsNet

— Susan Rupe (@INNsusan) June 1, 2018

Posting is not prospecting @DebraJasper #LIMRAMktgConf @InsNewsNet

— Susan Rupe (@INNsusan) June 1, 2018

Lead with what you can do in emails instead of what you can't. Cut the word "unfortunately" from your email jargon. Don't start with an apology or use the word "just" either - @debrajasper #Limramktgconf

— Davis Riar (@DavisRiar) June 1, 2018

 

Today's professional has an 8 second attention span @DebraJasper #LIMRAMktgConf @InsNewsNet

— Susan Rupe (@INNsusan) June 1, 2018

Get rid of the double exclamation points in email @DebraJasper #LIMRAMktgConf @InsNewsNet

— Susan Rupe (@INNsusan) June 1, 2018

Mobile, custom, fast, and easy. That’s what it takes to meet
the demands of today’s digital consumer. @DebraJasper speaking at the #LIMRAMktgConf! pic.twitter.com/Q7XAzyuPIS

— LIMRA (@LIMRA) June 1, 2018

 

 

Start your email message with a clear call to action @DebraJasper #LIMRAMktgConf @InsNewsNet

— Susan Rupe (@INNsusan) June 1, 2018

We will not send an email unless we can answer What? So what? Now what? @DebraJasper #LIMRAMktgConf @InsNewsNet

— Susan Rupe (@INNsusan) June 1, 2018

.@DebraJasper talking about the customer journey at #limramktgconf @InsNewsNet pic.twitter.com/ZR0FZzWYCx

— Susan Rupe (@INNsusan) June 1, 2018

92 pct of those who research a product online will make a purchase in a day @DebraJasper #LIMRAMktgConf @InsNewsNet

— Susan Rupe (@INNsusan) June 1, 2018

#LIMRAMktgConf Michel Neray, this conference rocks! pic.twitter.com/C4mGmACfK9

— Gabriela (@gaby_martorell) May 31, 2018

 

.@EssentialMichel is telling us about the power of storytelling at #LIMRAmktgconf @InsNewsNet pic.twitter.com/pbvCb2m3LR

— Susan Rupe (@INNsusan) May 31, 2018

 

Forget the elevator pitch. Who buys anything in an elevator? #LIMRAmktgconf @InsNewsNet @ProtectiveLife

— Susan Rupe (@INNsusan) May 31, 2018