Facebook And Mom: Adventures In Marketing

Tweets from Day 2 of the LIMRA Marketing Conference in Baltimore.

An illustration is the most powerful tool in life insurance. It tells the customer what the product actually does. #LIMRAMktgConf @InsNewsNet

— Susan Rupe (@INNsusan) May 31, 2018

 

Platinum Award for @massmutual. Top honors @LIMRA #LIMRAMktgConf pic.twitter.com/msqWUQrkRa

— John Sisson (@JohnSissonUW) May 31, 2018

More than 10k rules & regs impact electronic communications. A big job for compliance to keep up with. #LIMRAMktgConf @InsNewsNet

— Susan Rupe (@INNsusan) May 31, 2018

The smartphone will become less of an info source in the future as connected cars and homes become more common #LIMRAmktgconf @InsNewsNet

— Susan Rupe (@INNsusan) May 31, 2018

Voice represents the next major disruption in computing #LIMRAmktgconf @InsNewsNet

— Susan Rupe (@INNsusan) May 31, 2018

Yelp is becoming more important than Google in consumers' search for info on products and services. #LIMRAmktgconf @InsNewsNet

— Susan Rupe (@INNsusan) May 31, 2018

Voice activated devices are becoming a greater part of consumers' research process. #LIMRAmktgconf @InsNewsNet

— Susan Rupe (@INNsusan) May 31, 2018

 

Consumers used to visit a company's website when they wanted info. Not so much anymore. #LIMRAMktgConf @InsNewsNet pic.twitter.com/AiCx4LdTb0

— Susan Rupe (@INNsusan) May 31, 2018

 

Jodi Beehler of @SFGCompanies talking at the "The Secrets to Leading an Effective Marketing Team" workshop at the #LIMRAMktgConf! pic.twitter.com/Rl8bpsM09l

— LIMRA (@LIMRA) May 31, 2018

 

 

FB is more than news headlines and pics of your friends' kids. #LIMRAmktgconf @InsNewsNet

— Susan Rupe (@INNsusan) May 31, 2018

 

Munir Pathak, Snr. Data Scientist, engaging the crowd at #LIMRAmktgconf with data insights to optimize marketing tactics. pic.twitter.com/JtQfRozrNh

— Life.io (@_Lifeio) May 31, 2018

 

How would your company run if each customer was your mom? @JeanneBliss #LIMRAmktgconf @InsNewsNet

— Susan Rupe (@INNsusan) May 31, 2018

Would you invite your mom to dinner and then ask her to rate your meal? #MakeMomProud @JeanneBliss #LIMRAmktgconf @InsNewsNet

— Susan Rupe (@INNsusan) May 31, 2018