OneAmerica Is Making the LTC Conversation Easier – InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home
Topics
    • Life Insurance
    • Annuity News
    • Health/Employee Benefits
    • Property and Casualty
    • Advisor News
    • Washington Wire
    • Regulation News
    • Sponsored Content
    • Webinars
    • Monthly Focus
  • INN Exclusives
  • NewsWires
  • Magazine
  • Free Newsletters
Sign in or register to be an INNsider.
  • INN Exclusives
  • NewsWires
  • Magazine
  • Free Newsletters
  • Insider
  • About
  • Advertise
  • Editorial Staff
  • Contact
  • Newsletters

Get Social

  • Facebook
  • Twitter
  • LinkedIn
OneAmerica
 Archive: OneAmerica
Order Prints
February 14, 2020 OneAmerica No comments Views: 20
Share
Share
Tweet
Email

OneAmerica Is Making the LTC Conversation Easier

By OneAmerica Staff Sponsored By OneAmerica

With 52%1 of people turning 65 every day eventually needing some form of long-term care (LTC) in their lifetimes, engaging clients in a conversation about unexpected, future health events should be easier. With some knowledge, typical barriers — persistent misunderstanding about LTC protection including what it covers, how one can pay for it, and whether products that can support a well-rounded retirement plan are available — can be overcome.

OneAmerica® can help you tackle these education needs and help your clients prepare for potential LTC through asset-based long-term care solutions with features unavailable anywhere else. With the Care Solutions® product suite from The State Life Insurance Company®, a OneAmerica company, clients can live a long life with the security of having an LTC benefit to cover care if they need it or leave a financial legacy if they don’t. 

1. Protection that may become an asset that can pass onto loved ones

“There’s still some lingering confusion among consumers and producers from the history of stand-alone long-term care insurance that affects their perceptions about modern asset-based long-term care protection,” said Joe Howard, divisional vice president at OneAmerica. “Today’s protection includes guarantees and options that weren’t available on earlier products.” 

Modern products like OneAmerica asset-based long-term care protection work. Clients can leverage a life insurance policy or an annuity and add long-term care benefits through a rider. They can use the LTC benefit if they have an LTC need, or if not, they can have a death benefit as part of their financial legacy. These products, combined with an aging baby boomer population faced with a need for LTC protection, have created a surge of demand for asset-based LTC protection.      

“Often, the baby boomers are still focused on asset accumulation rather than what’s going to happen when they start using those assets for income in their day-to-day living,” said Scott Hall, regional sales director, OneAmerica. “But with life expectancy increasing thanks to medical advances, and longevity planning becoming a key focus due to chronic illness, conditions like Alzheimer’s and a host of other aging-related conditions, we need to focus on trends for future challenges that middle-aged and older consumers are going to face and the new solutions that are available to them.”

Care Solutions from OneAmerica addresses the limitations of early, traditional LTC policies that some consumers still remember. With Care Solutions, premiums never increase, LTC benefits never decrease, cash value can grow, death benefits are available if not used for LTC, and clients have a return of premium option.

“If someone needs care in their home, an assisted living facility or a nursing home, the policies of today allow them to go where their care is needed,” said Tracey Edgar, vice president of sales and distribution, Care Solutions. “LTC protection can be a very important part of their retirement plan that can help them avoid spending down personal assets to pay for their long-term care. If you’ve chosen the lifetime benefit option, you can’t outlive the benefits.”

Care Solutions® LTC Benefits — If Your Clients Don’t Use Them, They Won’t Lose Them

Asset Care® — Clients receive a guaranteed amount of life insurance. All of it can be used for qualifying long-term care expenses, and the premium is credited with a guaranteed interest rate, increasing the cash value each month. Joint protection provides an opportunity for two individuals to receive benefits from a single policy. 

Annuity Care® — Sell an annuity with LTC benefits in which clients can access their cash value for qualifying care expenses on a tax-advantaged basis, and they can purchase extended benefits with guaranteed premiums. 

Annuity Care® II — Access an annuity with LTC benefits in which clients can access their cash value for qualifying expenses on a tax-advantaged basis, and it has built-in extended care benefits at guaranteed premiums. 

 

2. Making sure both spouses are protected — under one policy 

Asset-based LTC products are about helping clients be prepared and provide protections they won’t get from other options. That way, if care is needed, they can pay for those services and care, so loved ones don’t have to provide the care or change their lifestyles to provide care.

OneAmerica Asset Care® is a life-insurance-based LTC solution that can cover both spouses under one single policy. This shared benefit typically costs less and provides more protection than purchasing two individual policies. 

“This solution offers a great deal of flexibility. Benefits are based on the care that a couple needs,” said Edgar. “Plus, with OneAmerica, if the first person to claim benefits uses all the death benefit, the extension of benefit option would be there, up to a lifetime, for the other spouse, without worry they will run out of benefits.”

If a need for LTC arises for both spouses simultaneously, each is eligible for their own monthly benefit limit. This means the full LTC benefit is still available, but for a shorter period of time.

“LTC joint protection is one of the differentiators of OneAmerica,” said Howard. “I think it’s easier for a couple to envision the likelihood of one of them needing care and sharing a pool of insurance as opposed to purchasing the correct amount for two individual policies. It just makes sense to the consumer.”  

3. The only lifetime benefit that you can’t outlive

Some might think they don’t need LTC protection beyond the average length of care between 2.2 years and 3.7 years2 for men and women, respectively. But preparing for only the average length of a care need can leave a large gap. Among LTC claims during the most common ages (75-84) people use LTC benefits, almost 30% of claims lasting longer than one year end up lasting longer than six years.3

“OneAmerica is the only one in the industry that offers lifetime benefits,” said Hall. “People are becoming aware of the implications of illnesses like dementia and Parkinson’s, and it makes people fearful that they’re going to need care for longer. Lifetime benefits offer the extra peace of mind that clients are looking for.”

Your clients aren’t average, so why is their long-term care?

“OneAmerica recognized a great need to educate financial professionals about why LTC is important and how it can be part of every single person’s financial plan regardless of age or net worth, and in doing so, we’ve created several avenues for that,” said Edgar. “Our education materials are robust and comprehensive and include a range of topics, such as the basics of long-term care, long-term care planning, taxation and long-term care in businesses, as well as ready-made marketing campaigns that cover the basics of getting the conversation started.”

Learn more about our forward-thinking, asset-based LTC solutions that include joint protection and lifetime benefit options. 

Visit TalkLTC123.com to download the OneAmerica guide “Let’s talk LTC.”

1. AARP Long-Term Support and Services, published March 2017.

2. http://www.aaltci.org/long-term-care-insurance/learning-center//ltcfacts-2019.php#2019end Published 2019

3. Society of Actuaries, 2015 Intercompany Long-Term Care Experience Study

About OneAmerica® 

A national provider of insurance and financial services for more than 140 years, the companies of OneAmerica help customers build and protect their financial futures. OneAmerica offers a variety of products and services to serve the financial needs of their policyholders and customers. These products include retirement plan products and recordkeeping services, individual life insurance, annuities, asset-based long-term care solutions and employee benefit plan products. Products are issued and underwritten by the companies of OneAmerica and distributed through a nationwide network of employees, agents, brokers and other sources who are committed to providing value to our customers. To learn more about our products, services and the companies of OneAmerica, visit OneAmerica.com/companies. 

OneAmerica® is the marketing name for the companies of OneAmerica. Products issued and underwritten by The State Life Insurance Company® (State Life), Indianapolis, IN, a OneAmerica company that offers the Care Solutions product suite. Asset Care form numbers: ICC18 L302; ICC18 L302 JT; ICC18 L302 SP; ICC18 L302 SP JT. Annuity Care and Annuity Care II form numbers: SA34, R508, SA35, ICC15 SA35, ICC15 R521 PPA ND, ICC15 R521 PPA, ICC15 R522 PPA. Not available in all states or may vary by state. Provided content is for overview and informational purposes only and is not intended as tax, legal, fiduciary, or investment advice.

On July 19, 2019, The State Life Insurance Company® was rated A+ (Superior) by A. M. Best. This is the second-highest rating of 16 possible ratings assigned by the agency. 

Older

The Future of Accumulation Is Here

Newer

Matching money mindset with fixed index annuity (FIA) benefits

Advisor News

  • Banks announce dividend plansTruist, Wells Fargo, Bank of America announce dividend hike plans
  • Jerry Shenk: Social Security demagoguery
  • Rick Kahler: My state flunked financial literacy. How about yours?
  • Inflation affects each family differently
  • With retirement balances down, a Roth conversion may make sense
More Advisor News

Annuity News

  • Sammons names Kevin Mechtley to newly created product innovation role
  • Athene completes pension group annuity deal with Lockheed Martin
  • Integrity expands annuity, life insurance distribution with Annuity Agents Alliance
  • Nationwide increases roll-up rate, payout percentage on L.inc+ suite
  • Midland Retirement Distributors launches Summit Focus 3
More Annuity News

Health/Employee Benefits News

  • How will Roe v. Wade reversal impact employee health plans?
  • Jury still out on new insurance plan for Idaho schools
  • Citadel reaches $7.85M settlement over switching patients to boost Medicare payments
  • Idaho gave schools millions to buy state health insurance, but many still can’t
  • Colorado one step closer to a state-designed health insurance plan
More Health/Employee Benefits News

Life Insurance

  • Wisconsin seeks policyholders of insolvent Time Insurance Co. products
  • 4 things to know about the return of premium life insurance
  • Murdaugh, Curtis Smith hit with new SC grand jury indictments
  • Foresters Financial boosts UL crediting rate to 4.75%
  • Protective Life releases 2021 sustainability report
More Life Insurance

- Presented By -

Product Alerts by INN
Brought to you by TSR

Protect Your Clients

Discover how you can find out which life insurance and annuity carriers actually have the financial strength to back their promises to your clients long into the future.

Financial engineering and reinsurance “sleight-of-hand” are prevalent in the insurance industry today. And this risky behavior could be reducing the reserves held to protect your clients.

The TSR Ratio exposes these troubling levels of risk on some stock and private equity owned insurers’ balance sheets. And right now, you can get access to an exclusive report…

Continue reading

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

FEATURED OFFERS

It’s time for John Hancock Insurance See how our cutting-edge solutions can help you grow your life insurance business. Get to know us.

Press ReleasesAll press releases

  • iPipeline® Provides Advisors Excel with Unified Path Toward Accessing Core Data Analytics in Financial Services
  • iPipeline® Adds Speed of Underwriting to Quote Engine with Ethos to Deliver Insurance to Agents in Minutes
  • National Life Will Host Annual Investor Call
  • RFP #T01622
  • OneAmerica Commits $1 Million Toward Financial Literacy
Add your Press Release >

Topics

  • Life Insurance
  • Annuity News
  • Health/Employee Benefits
  • Property and Casualty
  • Advisor News
  • Washington Wire
  • Regulation News
  • Sponsored Content
  • Webinars
  • Monthly Focus

Top Sections

  • Life Insurance
  • Annuity News
  • Health/Employee Benefits News
  • Property and Casualty News
  • AdvisorNews
  • Washington Wire
  • Insurance Webinars

Our Company

  • About
  • Editorial Staff
  • Magazine
  • Write for INN
  • Advertise
  • Contact

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2022 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • AdvisorNews

Sign in with your INNsider Account

Not registered? Become an INNsider.