Matching money mindset with fixed index annuity (FIA) benefits

By Staff Writer Sponsored By American Equity Investment Life Insurance

TOP THREE INCOME FEATURES CLIENTS VALUE MOST

Developing a comprehensive retirement strategy is both a subjective and objective practice. Obviously, a thorough assessment of finances, lifestyle and retirement goals are important. But, it’s only part of the equation. Considering a client’s mindset can help you tailor your approach to match their priorities and meet their retirement income goals.

The LIMRA Retirement Institute identified three different “money mindsets” for pre-retirees and retirees, based on what income product features clients value most.^*Analyzing these preferences helps illuminate motivating factors behind client decisions, and can help you focus on products and benefits that will resonate with clients.

As a retirement income product, fixed index annuities bring a lot to the table. Benefits like principal protection, tax-deferral and growing assets for lifelong income reserves are all important. But, what’s of primary importance to one client may be less significant to another. By aligning your messaging to products and features relevant to your client needs, you can further your relationships and build business.

American Equity’s line of fixed index annuity products and lifetime income rider options offer a combination of benefits to meet your client’s needs, wherever they are in their journey to and through retirement.

Whether it’s building up assets for retirement or preserving income for life and securing a legacy, we’ve got you covered with our AssetShield and IncomeShield fixed index annuities. For more specific information on products and resources on features, visit our product pages.
www.american-equity.com

888-221-1234 | 6000 Westown Parkway, West Des Moines, IA 50266

*LIMRA. “Behavior Finance and Retirement Income Preferences” 2020.

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