Homesteaders Life Company Enters Strategic Relationship to Distribute Life Insurance Product Through The Beneficiary Liquidity Plan®

West Des Moines, Iowa — Homesteaders Life Company (“Homesteaders”), a leader in pre-planning life insurance and end-of-life planning, is partnering with Phil Graham, Creator and CEO of the Beneficiary Liquidity Plan (“BLP”) to offer GenBridge, a new life insurance product designed to provide immediate liquidity of funds upon death and flexibility in financing final expenses.

“Homesteaders is committed to serving customers with the products they need, holistically, and we are proud to create a new life insurance product to fulfill needs for many consumers that are currently unmet and expand upon our current best in class offerings,” said Nick Gerhart, Executive Vice President. “Partnering with Phil and the BLP provides access to top advisors, and a partnership with a proven insurance sales professional with an incredible track record in life insurance distribution over last twenty years.”

Millions of Americans need financial solutions to cover a variety of expenses at death. A major issue for families and beneficiaries is that accessing funds quickly after death is daunting. As a leading end-of-life insurance company Homesteaders is built to pay life insurance claims quickly and seamlessly.  This partnership broadens Homesteaders product solutions and helps ensure Homesteaders meets the varied needs of consumers across the nation.

“I am excited to partner with the leading pre-planning life insurance company and offer GenBridge. Beneficiaries need access to funds immediately upon death and we are determined to offer the solution that fulfills this critical need,” said Phil Graham, Creator and CEO of BLP.  “We are excited to offer this new option to financial advisors across the country and help retirees and pre-retirees plan for their end-of-life financial needs on their terms.”

Homesteaders Life Company, a mutual company owned by its policy holders, is a national leader providing products and services to help people design a better farewell. Visit homesteaderslife.com to learn more.

The Beneficiary Liquidity Plan® (BLP) works with top financial advisors to deliver innovative solutions that build and strengthen relationships with clients and beneficiaries. Visit blpinfo.com to learn more.