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- New joint study explores Canadian attitudes on flooding, highlighting need for education and community collaboration
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Increased rates of flooding are taking a toll on Canadians with a third (31 per cent) worried they will experience flooding in the next 12 months, according to a recent survey* from WWF-Canada and RSA Canada, a property and casualty insurer. Despite growing concerns, flood knowledge among Canadians remains low. The survey uncovers that 47 per cent of Canadians don't know how to protect their home from flooding. WWF-Canada and RSA Canada are partnering to improve Canadian climate and flood education, champion nature-based resilience measures, and encourage communities to take collaborative action.
The majority of Canadians agree that flooding has increased in
* 93 per cent believe that they do not live in an area prone to flooding
* 27 per cent are unsure if paved surfaces lead to greater rainwater runoff
* 19 per cent are unsure if flooding only occurs after heavy rains
* 19 per cent are unsure if flooding only occurs near bodies of water
"I've seen the destruction and disruption that flooding can cause firsthand. In many cases, Canadians don't even know that they are at risk and aren't even sure what they could have done to protect themselves. We have to band together as an industry, as a community and with all levels of government to do a better job in helping people recognize the risks they are exposed to and providing them with tools that result in immediate and sustainable solutions," says
Collaborating for climate resilient communities
For example, in
"Building resilience is critical as it goes beyond adaptation and sees communities over a large geographic area coming together to ensure they can 'bounce back better' from impacts like flooding," says
Scaling across the country
Individual actions are important but scaling up to the community level is necessary to build true resilience and create climate smart actions. WWF-Canada's SJR work is an example of how successfully partnering with government, industry and local communities can develop solutions that work for all. Through this partnership, WWF-Canada's and RSA Canada's long-term goal is to share these learnings and replicate the approach in other at-risk communities across
"As a national insurer, we know how important it is to see cooperation at a community level during a crisis like flooding," says Black. "We already work with Canadians to help them take individual actions to mitigate flood risks in their own homes, and our work with WWF-Canada will encourage collaboration and share the learnings from the SJR watershed with communities nationally."
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About RSA Canada
The RSA Canada group of companies includes
About World Wildlife Fund Canada
WWF-Canada creates solutions to the environmental challenges that matter most for Canadians. We work in places that are unique and ecologically important, so that nature, wildlife and people thrive together. Because we are all wildlife. For more information, visit WWF.ca.