Windhaven® Insurance Challenges Local Agents to Compete for Free Auto Insurance Leads
"Touch It, Take It" leads are available at no cost to local independent agents who actively write business for Windhaven® Insurance and host a "clutchinsurance®" ecommerce banner on their websites. The banner, which can be agency branded or clutchinsurance® branded, turns an agent's website into a sales channel that enables consumers to compare auto insurance prices and immediately bind online from that local agent for service. It also can be a link on an agent's Facebook "Shop Now" button.
The clutchinsurance® ecommerce banner is free for local agents. Even better, Windhaven® offers free online leads to those agents with clutchinsurance® to help them sell more online. These free leads are offered to agents in insurestation™ as a game called "Touch It, Take It." Here's how "Touch It, Take It" works: Windhaven® sources leads through different online marketing efforts – agents are notified, inside insurestation™ of a free lead via a "Touch It, Take It" feature. The first agent to click or "touch" the lead via the "Touch It, Take It" feature wins the lead. Local agents who "win" receive that lead's contact information immediately within insurestation™; so, they can call or text to help the consumer finalize their online auto insurance purchase.
In the past, Windhaven® purchased free leads and assigned them to local agents who visited the Leads Center on the insurestation™ platform. But, despite email alerts and text notifications, agents failed to act fast enough on the leads, costing Windhaven® both valuable conversions and a return on its investment.
"The key to closing any kind of lead, especially from consumers shopping for auto insurance on the internet, is being able to quickly contact the customer and help," said
"Touch It, Take It" was developed by ClutchAnalytics®, which licenses the clutchinsurance® ecommerce banners and the insurestation™ digital distribution platform that provide local agents with the ability to convert free leads, connect with existing customers and new prospects and manage policies written by Windhaven® Insurance and The Hearth®
About Windhaven® Insurance
Headquartered in
About The Hearth®
By combining cutting-edge technology and old-school service, The Hearth®
About ClutchAnalytics®
Founded in 2013, ClutchAnalytics® is an
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