Triple-I’s Georgia Legal System Abuse Awareness Campaign Recognized with Bulldog Silver PR Award for Best Local/Hyperlocal Campaign

Business Wire

MALVERN, Pa.--(BUSINESS WIRE)--
A comprehensive legal system abuse awareness campaign, conducted by the Insurance Information Institute (Triple-I) in Georgia in 2025, has been recognized with a Silver Award in the Best Local/Hyperlocal Campaign category of the Bulldog PR Awards.

Campaign Background

Triple-I recognized the legal system abuse challenges plaguing Georgia and launched a comprehensive campaign in February 2025 to raise awareness of the practices driving up insurance premiums and overall costs of consumer goods. The campaign was designed to educate the public and encourage lawmakers to take action to protect Georgians from the impacts of lawsuit abuse.

The Bulldog PR Awards specifically recognizes the locally tailored elements of the campaign, which focused on building message familiarity and reaching key audiences across the Peach State.

Key components of Triple-I’s campaign included:

A visually compelling infographic highlighting how lawsuit abuse drives consumer and insurance costs.
A Facebook ad petition campaign driving constituent letters to lawmakers, asking them to vote “Yes” for Georgia Gov. Brian Kemp’s comprehensive tort reform package.
Digital and brick-and-mortar billboards strategically located around the Georgia State Capitol and Downtown Atlanta to saturate our key audiences.

“Our Georgia awareness campaign played an important role in the General Assembly’s passage of significant tort legislation reform in 2025,” said Triple-I CEO Sean Kevelighan. “We were able to inform stakeholders about the impacts of legal system abuse in the Peach State and why reform was necessary to help lower the costs of home, auto and business insurance.”

Campaign Results

Triple-I's campaign led the charge in driving action by Georgia lawmakers. A comprehensive legal reform package passed out of both chambers of the Georgia General Assembly and was later signed into law by Gov. Kemp.

Facebook ad campaigns generated a nearly 15% click-through-rate (far exceeding the 1%-2% average), receiving over 20,000 clicks and over 986,000 impressions. With an average frequency of 4.9 views per user, the campaign succeeded in building message familiarity and resonance among Georgians.
Digital letter-writing campaigns that recruited 202 new advocates who sent 443 letters to lawmakers urging passage of Kemp’s tort reform package.

These efforts significantly reinforced Triple-I’s strategic influence and helped secure a landmark legislative victory in the state.

Additional Honors for Triple-I’s Georgia Campaign

Previously, Triple-I earned honors from the Hermes Creative Awards and MarCom Awards for its Georgia legal system abuse awareness campaign.

About the Bulldog Awards

The Bulldog PR Awards, the only communications awards program judged exclusively by journalists, recognizes excellence in corporate communications and public relations. Beyond the recognition itself, the program is built to help communications professionals and organizations raise their profile across the industry.

About the Insurance Information Institute (Triple-I)

Since 1960, the Insurance Information Institute (Triple-I®) has been the trusted voice of risk and insurance, delivering unique, data-driven insights to educate, elevate and connect consumers, industry professionals, policymakers, and the media. An affiliate of The Institutes, Triple-I represents a diverse membership accounting for nearly 50% of all U.S. property/casualty premiums written. Our members include mutual and stock companies, personal and commercial lines, primary insurers and reinsurers – serving regional, national and global markets.

About The Institutes

The Institutes® are a not-for-profit dedicated to helping people and organizations succeed in the essential disciplines of risk management and insurance. Through numerous affiliated business units and brands, we educate, elevate, and connect students, professionals, and organizations by equipping them with the knowledge, skills, and collaboration they need to tackle the most complex risk management and insurance challenges. Backed by more than 115 years as a trusted knowledge partner, we empower people and organizations to create a more resilient world.