Trademark Application for “ACUITY, ACUITY EMPLOYEES, ACUITY AGENTS, ACUITY CUSTOMERS, ACUITY INSURANCE” Filed by Acuity, A Mutual Insurance Company: Acuity A Mutual Insurance Company

2025 NOV 25 (NewsRx) -- By a News Reporter-Staff News Editor at Insurance Daily News -- According to news reporting originating from Washington, D.C., by NewsRx journalists, a trademark application has been made for “ACUITY, ACUITY EMPLOYEES, ACUITY AGENTS, ACUITY CUSTOMERS, ACUITY INSURANCE” by Mark J. Diliberti Foley & Lardner LLP, representing Acuity, A Mutual Insurance Company. This application was made available to the public on November 10, 2025.

The international trademark goods and services class codes for this trademark application are 036 and 041.

The serial number for this application is 87180856.

The applicant indicates that “The color(s) red, dark red, black and gray is/are claimed as a feature of the mark. [Motion mark] The mark consists of the following: a motion mark consisting of five frames in which the word ‘ACUITY’ in lower case letters and black stylized font appears in the first frame; in the second frame the word ‘EMPLOYEES’ in smaller upper case letters and gray stylized font appears, starting underneath the letter ‘C’ in the word ‘ACUITY’ and ending before the ‘Y’ in ‘ACUITY’, and a red oval angled away from the language appears to the left of the letter ‘A’ in the word ‘ACUITY’; in the third frame, the word ‘AGENTS’ in smaller upper case letters and gray stylized font replaces the word ‘EMPLOYEES’, starting underneath the letter ‘U’ in the word ‘ACUITY’ and ending before the ‘Y’ in ‘ACUITY’, and a second and dark red oval angled toward the language overlaps with the first red oval, combining to create a heart shape to the left of the ‘A’ in ‘ACUITY’; in the fourth frame, the word ‘CUSTOMERS’ in smaller upper case letters and gray stylized font replaces the word ‘AGENTS’, starting underneath the letter ‘C’ in the word ‘ACUITY’ and ending before the ‘Y’ in ‘ACUITY’, and the overlapping portion of the red and dark red heart shape to the left of the letter ‘A’ in the word ‘ACUITY’ becomes visible and lighter; in the final frame the word ‘INSURANCE’ in smaller upper case letters and gray stylized font replaces the word ‘CUSTOMERS’, starting underneath the letter ‘C’ in the word ‘ACUITY’ and ending before the ‘Y’ in ‘ACUITY’, and two red and dark red multiple layers of the heart shape to the left of the ‘A’ in ‘ACUITY’ appear to consecutively peel off from the top layer of the red and dark red heart shape, each layer flying upwardly in a butterfly-like motion.”

As submitted by the applicant, this trademark application relates to the following goods and services:

• Education services, namely, providing on-line courses for insurance agents in the field of insurance underwriting services, insurance claims appraisal services, claims adjustment services, insurance consultation services and insurance subrogation and salvage;

• Insurance underwriting services and insurance claims appraisal services, both in the fields of automobile, motorcycle, property, liability, casualty, homeowners, renters, dwelling, surety, worker’s compensation, glass, crime, fidelity, marine, recreational vehicle, boiler and machinery, farm, earthquake, and flood; claims adjustment services in the field of insurance; insurance consultation; insurance subrogation and salvage; providing a website featuring information for policy holders and prospective policy holders regarding insurance products in the fields of automobile, motorcycle, property, liability, casualty, homeowners, renters, dwelling, surety, worker’s compensation, glass, crime, fidelity, marine, recreational vehicle, boiler and machinery, farm, earthquake, and flood, credit, life, malpractice and reinsurance.

The registrar information for this application is: Mark J. Diliberti Foley & Lardner LLP, 777 E. Wisconsin Ave., Milwaukee, WI 53202-5306, United States.

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