Researchers from Sichuan International Studies University Report Findings in Diet and Nutrition (Supply Decision and Coordination of Nutritional Agricultural Products In O2o Market)

2020 FEB 27 (NewsRx) -- By a News Reporter-Staff News Editor at Insurance Daily News -- Investigators publish new report on Health and Medicine - Diet and Nutrition. According to news reporting originating from Chongqing, People’s Republic of China, by NewsRx correspondents, research stated, “The efficiency of agricultural products in the circulation process is of great significance for food nutrition and food safety. Rapid logistics efficiency can effectively reduce the loss of vitamin B and protein in agricultural products, and is more important for the nutrition maintenance of fresh food.”

Financial supporters for this research include Social Science planning of Chongqing Province of China, Chongqing Technology and Busniess University.

Our news editors obtained a quote from the research from Sichuan International Studies University, “Therefore, this paper adopts corporate strategic game theory as the methodology to characterize the Stackelberg game between the producer and the retailer, and studies the optimal strategic decisions and marketing behavior. We consider the potential economic rewards of the strategic cooperation in the O2O market, but also emphasize the importance of the supply risk management and economic efficiency, as the retailer may satisfy its own market demand when has shortage crisis. Therefore, this paper proposes that the market strategy as online channel compensates, taking the maximum economic profit as the principle to implement the decentralized decision-making strategy for surplus inventory.”

According to the news editors, the research concluded: “The results suggest taking compensation mechanism as enterprise strategy can coordinate the multi-channel supply chain, improve the retailer’s inventory management level, eliminates the channel discrimination of offline retailer in product supply, achieve the Pareto improvement of expected economic rewards for two supply chain members, and promote the collaborative development between online and offline.”

For more information on this research see: Supply Decision and Coordination of Nutritional Agricultural Products In O2o Market. Archivos Latinoamericanos de Nutricion, 2019;69(6):301-311. Archivos Latinoamericanos de Nutricion can be contacted at: Archivos Latinoamericanos Nutricion, Apartado 62778 Chacao, Avenida Francisco Miranda, Caracas 1060, Venezuela.

The news editors report that additional information may be obtained by contacting Y.T. Huang, Sichuan International Studies University, School of International Business, Chongqing 400031, People’s Republic of China. Additional authors for this research include J.Q. Yang, J.F. Su and P.X. Li.

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