Reports from Xi’an Jiaotong University Advance Knowledge in Economics (Antecedents of Consumers’ Acceptance of Central Bank Digital Currency: the Role of Technology Perceptions, Social Influence and Personal Traits): Economics

2025 AUG 04 (NewsRx) -- By a News Reporter-Staff News Editor at Economics Daily Report -- Fresh data on Economics are presented in a new report. According to news reporting originating in Xi’an, People’s Republic of China, by NewsRx journalists, research stated, “Central bank digital currency (CBDC) has recently been a hot topic in both theory and practice. However, previous studies have focused minimally on consumers’ CBDC acceptance behavior, which is the precondition of CBDC’s successful implementation.”

Financial supporters for this research include National Postdoctoral Researcher Program of China, Social Science foundation of Shaanxi Province.

The news reporters obtained a quote from the research from Xi’an Jiaotong University, “This study aims to investigate antecedents of consumers’ CBDC acceptance behavior. To this end, this study constructs a holistic conceptual framework that considers consumers’ technology perceptions, social influence, and personal traits based on the technology acceptance model (TAM). Survey data on 621 potential CBDC consumers were analyzed using partial least square structural equation modeling (PLS-SEM) and deep learning-based artificial neural networks (ANN). The PLS-SEM results indicate that perceived compatibility, perceived ease of use, perceived security, perceived usefulness, and absorptive capacity all positively influence consumers’ CBDC usage intention. Subjective norms indirectly affect consumers’ CBDC usage intention via perceived usefulness. Personal innovativeness does not affect consumers’ CBDC usage intention. The ANN results demonstrate that technology perceptions (perceived compatibility, perceived ease of use, perceived security, and perceived usefulness) are more important than personal traits (absorptive capacity) and social influence (subjective norms).”

According to the news reporters, the research concluded: “This study extends the TAM to comprehensively comprehend consumers’ CBDC acceptance behavior and furnishes major implications to promote CBDC applications.”

This research has been peer-reviewed.

For more information on this research see: Antecedents of Consumers’ Acceptance of Central Bank Digital Currency: the Role of Technology Perceptions, Social Influence and Personal Traits. Technological Forecasting and Social Change, 2025;217. Technological Forecasting and Social Change can be contacted at: Elsevier Science Inc, Ste 800, 230 Park Ave, New York, NY 10169, USA. (Elsevier - www.elsevier.com; Technological Forecasting and Social Change - http://www.journals.elsevier.com/technological-forecasting-and-social-change/)

Our news correspondents report that additional information may be obtained by contacting Jiaqi Wu, Xi’an Jiaotong University, School of Public Policy and Administration, Xian 710049, People’s Republic of China. Additional authors for this research include Xin Liu and Chenghu Zhang.

The direct object identifier (DOI) for that additional information is: https://doi.org/10.1016/j.techfore.2025.124192. This DOI is a link to an online electronic document that is either free or for purchase, and can be your direct source for a journal article and its citation.

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