Bank of America Celebrates New BankAmericard Cash Rewards Credit Card With “One, Two, Three Inning Incentives” for San Francisco Giants Fans
<p class="bwalignc"><i>Company Highlights New Cash-Back Incentives With <org value="SL/mlb.sanf.gian" idsrc="xmltag.org">San Francisco Giants</org></i></p><p class="bwalignc"><i>Pitcher <person>Ryan Vogelsong</person> to Launch Campaign With Surprise Safeway Visit</i></p><p></p><p><location value="LU/us.ca.sanfrn" idsrc="xmltag.org">SAN FRANCISCO</location>--(BUSINESS WIRE)-- As the <org value="SL/mlb.sanf.gian" idsrc="xmltag.org">San Francisco Giants</org><sup>®</sup> begin the final stretch of the regular 2011 season, they will have an added incentive to produce one, two, three innings for fans. That’s because <org value="NYSE:BAC" idsrc="xmltag.org">Bank of America</org>, the <org>Official Bank of the Giants</org>, today launched an integrated marketing program that ties the game’s ultimate defensive play with the new BankAmericard Cash Rewards™ credit card that automatically rewards customers with 1 percent, 2 percent and up to 3 percent cash back on their most common purchases. </p><p> In response to customer requests for a program that rewards consumers for the spending categories they use most, such as gas and groceries, <org value="NYSE:BAC" idsrc="xmltag.org">Bank of America</org> created the new BankAmericard Cash Rewards credit card as a solution for their everyday purchases. BankAmericard Cash Rewards customers automatically earn 1 percent cash back on all purchases, 2 percent cash back on grocery store purchases, and 3 percent on gas station purchases. Customers earn the 2 percent and 3 percent cash back on gas and grocery purchases on the first <money>$1,500</money> they spend in those combined categories per quarter. After that, they continue to earn one percent on purchases. </p><p> The BankAmericard Cash Rewards card includes a 10 percent bonus when customers deposit their cash rewards into their <org value="NYSE:BAC" idsrc="xmltag.org">Bank of America</org><sup>®</sup> checking or savings account. The new card has no expiration on rewards. </p><p> As part of the new campaign, <org value="NYSE:BAC" idsrc="xmltag.org">Bank of America</org> will tie the cash-back rewards credit card to baseball’s ultimate defensive display: the one, two, three inning, in which a pitcher retires the side without allowing a base runner. Starting <chron>September 9</chron> and lasting through the end of the Giants’ regular season, select fans at <location>AT&T Park</location> will receive a <money>$5</money> credit towards concessions and at the team’s store anytime the <org value="SL/mlb.sanf.gian" idsrc="xmltag.org">Giants</org> have a one, two, three inning through the end of the seventh inning. The credit will be provided to randomly selected sections following the inning. </p><p> “Having worked with <location value="LU/us.ca.sanfrn" idsrc="xmltag.org">San Francisco Bay Area</location> customers and clients for over a century, we value our sponsorship with the <org value="SL/mlb.sanf.gian" idsrc="xmltag.org">San Francisco Giants</org> as a connection to the community, our heritage with the game and as an opportunity to showcase the ways we are providing straightforward financial tools for card customers to earn additional cash back,” said <person>Raquel Gonzalez</person>, Regional Consumer executive, <org value="NYSE:BAC" idsrc="xmltag.org">Bank of America</org>. </p><p><org value="NYSE:BAC" idsrc="xmltag.org">Bank of America</org> has partnered with <org value="SL/mlb.sanf.gian" idsrc="xmltag.org">Giants</org> pitcher <person>Ryan Vogelsong</person> to help launch the program by surprising fans at a local Safeway with free groceries, autographed items and other baseball-themed giveaways to highlight the value of the new rewards program. </p><p> Information about rates and fees and applications for the new BankAmericard Cash Rewards credit card is available now on <a href="http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.bankofamerica.com&esheet=6851472&lan=en-US&anchor=bankofamerica.com&index=1&md5=a78af462d457e54bd388a457df402a42">bankofamerica.com</a> and in all <org value="NYSE:BAC" idsrc="xmltag.org">Bank of America</org> banking centers nationwide. </p><p> The new campaign is supported by a variety of integrated creative elements, including a mix of TV, online and radio advertising, in-stadium signage and branded kiosks. </p><p><org value="NYSE:BAC" idsrc="xmltag.org">Bank of America</org> began sponsoring the <org value="SL/mlb.sanf.gian" idsrc="xmltag.org">San Francisco Giants</org> in 1976 when the team played at <location>Candlestick Park</location>. Today, <org value="NYSE:BAC" idsrc="xmltag.org">Bank of America</org> is the <org>Official Bank of Major League Baseball</org>, and a proud sponsor of the <org value="SL/mlb.atla.brav" idsrc="xmltag.org">Atlanta Braves</org>, <org value="SL/mlb.balt.orio" idsrc="xmltag.org">Baltimore Orioles</org>, <org value="SL/mlb.bost.reds" idsrc="xmltag.org">Boston Red Sox</org>, <org value="SL/mlb.chic.cubs" idsrc="xmltag.org">Chicago Cubs</org>, <org value="SL/mlb.losa.dodg" idsrc="xmltag.org">Los Angeles Dodgers</org>, <org value="SL/mlb.newy.yank" idsrc="xmltag.org">New York Yankees</org>, <org value="SL/mlb.sand.padr" idsrc="xmltag.org">San Diego Padres</org>, <org value="SL/mlb.sanf.gian" idsrc="xmltag.org">San Francisco Giants</org> and <org value="SL/mlb.stlo.card" idsrc="xmltag.org">St. Louis Cardinals</org>, along with several Minor League™ clubs. <org value="NYSE:BAC" idsrc="xmltag.org">Bank of America</org> is also recognized as a leading financial advisor across the global sports landscape, and our Sports Finance and Advisory Team helps owners, leagues and franchises address their full range of financial needs. </p><p><org value="NYSE:BAC" idsrc="xmltag.org">Bank of America</org></p><p><org value="NYSE:BAC" idsrc="xmltag.org">Bank of America</org> is one of the world's largest financial institutions, serving individual consumers, small- and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in <location value="LC/us" idsrc="xmltag.org">the United States</location>, serving approximately 58 million consumer and small business relationships with approximately 5,700 retail banking offices and approximately 17,800 ATMs and award-winning online banking with 30 million active users. <org value="NYSE:BAC" idsrc="xmltag.org">Bank of America</org> is among the world's leading wealth management companies and is a global leader in corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. <org value="NYSE:BAC" idsrc="xmltag.org">Bank of America</org> offers industry-leading support to approximately 4 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients through operations in more than 40 countries. <org value="NYSE:BAC" idsrc="xmltag.org">Bank of America Corporation</org> stock (NYSE: BAC) is a component of the Dow Jones Industrial Average and is listed on the <org>New York Stock Exchange</org>. </p><p> For more <org value="NYSE:BAC" idsrc="xmltag.org">Bank of America</org> news, visit the <a href="http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fmediaroom.bankofamerica.com%2Fphoenix.zhtml%3Fc%3D234503%26p%3Dirol-overview&esheet=6851472&lan=en-US&anchor=Bank+of+America+newsroom&index=2&md5=2eeb19427901541933c73945901966f7"><org value="NYSE:BAC" idsrc="xmltag.org">Bank of America</org> newsroom</a>. </p><p class="bwalignc"><a href="http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.bankofamerica.com&esheet=6851472&lan=en-US&anchor=www.bankofamerica.com&index=3&md5=45544c9e6fee31b1461620dc5f1af4e3"><b>www.bankofamerica.com</b></a></p><p class="bwalignc"></p><p><img alt="" src="http://cts.businesswire.com/ct/CT?id=bwnews&sty=20110908005040r1&sid=acqr4&distro=nx" /><span class="bwct31415" /></p><p> Reporters May Contact:<br /><person>Joe Goode</person>, <org value="NYSE:BAC" idsrc="xmltag.org">Bank of America</org>, 1.617.434.7314<br /><a href="mailto:[email protected]">[email protected]</a></p><p>Source: <org value="NYSE:BAC" idsrc="xmltag.org">Bank of America</org></p>


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