New, millennial-friendly accounting firm hits 500-client mark
"We're trying not to be 'the suits,'" said
The accounting firm, which launched in
Bryant worked at Access America before its sale. He's from
"We kind of started off with a pretty decent client base out of the gate," Bryant said.
Help with business strategy
Word-of-mouth has brought in other clients from the real estate, construction, hospitality and restaurant sectors, Bryant and Rose say.
A typical new client is a small- to mid-sized business that wants more than just bookkeeping and tax preparation -- the owner wants help with business strategy.
For example,
"We just kind of serve as their chief financial officer or controller, not only to keep the books but make strategic decisions," said Rose, an
Launching a new business makes it easier, Bryant and Rose say, to put themselves in the shoes of their business-owner clients.
They worked at other accounting firms before they decided to start
"I certainly don't know exact numbers, but it feels like we are top 10 to 15 in
Generational shift underway
There's a natural generational shift going on, under which the reins of businesses in the
"We're seeing that leadership batons are being handed off to a younger group of managers in the region," Bryant said. "Those new decision-makers are looking to establish relationships with service providers who will be with them for the remainder of their careers."
Along with its laid-back dress code, the accounting firm aims to attract employees from the millennial generation by offering such perks as flexible work hours, a more cooperative and less-hierarchical workplace -- even a pingpong table in a break room.
"We've had a couple reach out to us," Bryant said.
The long-term plan is to have other such brick-and-mortar offices around the country.
"That's how we're going to grow exponentially," Bryant said.
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