New Genworth Website Offers Empathy, Insights to Help Families Navigate the Financial Challenges of Aging
Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8249951-genworth-website-aging-long-term-care-financial-challenges/
"In shifting away from the look and feel of a traditional insurance company website, our goal was to create a refreshingly different, contemporary website that reflected consumers' desire for information about the impact of aging on their health, families and finances, as well our passion for helping people age on their own terms," said
The site was designed by Applied Minds, creators of
The impairment simulations are part of a new "Aging & You" section, the heart of the redesigned website. There, visitors will find:
- Videos of real families sharing their caregiving experiences
- Resources related to the family dynamics of caregiving, such as how to approach parents or a spouse about planning for long term care
- Descriptions of various care setting options
- Information about public and private sources of funding for long term care.
The "Aging & You" section is also home to
The content for the new web site was based entirely on user experience research to understand what consumers wanted from a web site devoted to planning for long term care.
"The result is an engaging, informative, entertaining website that provides a source of rich content, gained through our more than 40 years of long term care experience, and presented with the same empathy and compassion with which our more than 2,000 employees help families choose and access the right caregiving solution," Luvera said. "We understand the challenges caregivers face because we ourselves are caregivers; we are the people we serve."
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View original content:http://www.prnewswire.com/news-releases/new-genworth-website-offers-empathy-insights-to-help-families-navigate-the-financial-challenges-of-aging-300656840.html
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