New Columbia County eateries to serve sushi, boozy milkshakes under one roof

Feb. 3—Do alcohol-infused milkshakes and sushi pair well together?

Ben and Tracy Frey hope customers think so.

The husband-and-wife franchisees are expected to open two new-concept, fast-casual dining establishments in one co-branded space in Columbia County as soon as this summer.

Roll On In Sushi Burritos & Bowls offers a multicultural menu that emphasizes fresh ingredients served in innovative pairings. Food items include sushi burritos, sushi tacos and sushi doughnuts. It will be just the restaurant's ninth franchise in the country and only the second one in Georgia. The other is in the East Cobb area of metro Atlanta.

Buzzed Bull Creamery offers specialty ice creams and milkshakes with the option of ordering them alcohol-infused. The milkshakes are marketed as "nitro" — meaning the ice cream is made by employing what the company calls "innovative" uses for liquid nitrogen. The business also offers an array of flavored coffees and espressos.

Buzzed Bull is a new franchise concept, with locations currently open in Chicago, Cincinnati, Pigeon Forge, Tenn., and Wilmington, N.C. But plans target more locations in 12 states including at least nine in Georgia. The Evans creamery and another planned for Savannah will be the only ones currently planned for opening outside the metro Atlanta area.

Both the Evans Buzzed Bull and Roll On In establishments will be under the same roof in Suite 213 of The Plaza at Evans Towne Center, across from Evans Towne Center Park.

The Freys live in Evans, and started looking at franchise opportunities last September. Mr. Frey will maintain his full-time job with the construction project at Plant Vogtle in Burke County, but Mrs. Frey wanted to move in a different direction after 20 years in the insurance business. She recalled a job at an ice cream parlor while she was in college.

"When we were first looking I knew I wanted to do something that was just fun," she said. "I loved doing what I did for so many years, but at the same time I wanted to go to work having fun every day."

If COVID-19 difficulties persist by the businesses' projected summer opening date, the location offers outdoor seating and customers can rely on delivery options, Frey said.

"I think when you're stuck at home and you don't really have anything to do, you're looking for something. You're looking for new food to eat. You're looking for some way to get out of the house," she said.

Frey hopes the out-of-the-ordinary pairing of eatery concepts will draw curious customers.

"That was the goal, to bring something unique to the area," she said.

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