MetroPlusHealth Announces Rebrand to Showcase a Health Plan Made for the Needs of New Yorkers – Putting People, Not Profit, First
"For 37 years, MetroPlusHealth has prioritized taking a holistic approach to caring for our members, and our new brand was created to reflect that. We will continue to provide New Yorkers with access to the health services and other essential services needed to live their best lives without suffering financial hardship," said Dr.
The health plan offers access to over 110 urgent care centers and more than 40 hospitals, including
"Our team spent months developing and testing our new brand look and feel—with both internal and external stakeholders—now New Yorkers can see we're a health plan that is as bold as they are," said Lesleigh "LIU" Irish-Underwood,
To coincide with MetroPlusHealth's rebrand, the company released its second annual "Study of the New York City Dream" survey results, which asked New Yorkers about their idea of "making it" in the Big Apple and what success looks like for them.
First, MetroPlusHealth asked New Yorkers what the "New York City Dream" meant to them. Respondents from all five boroughs ranked their definition of the NYC dream as (1) financial security (60%), (2) having a successful career (49%) and (3) meeting more than the basic needs (38%). Health care is the linchpin that keeps the
New Yorkers love their homes, saying unequivocally that it is indeed "
When asked about their health care, New Yorkers overwhelmingly (75%) believe that not-for-profit health care companies, such as MetroPlusHealth, can provide better services because they don't have profit-driven motives. Gen Z (81%) and Millennials (79%) believe they need good health care to achieve the
- 85% of New Yorkers believe health care companies run by doctors, not corporations, can provide better quality service
- 78% believe health care has become globalized and impersonal
- 88% believe health insurance should cover mental health at
$0 - 71% believe health plans should offer LGBTQ+ focused support
MetroPlusHealth will launch its new user-friendly website in the coming weeks. Commercials are on air from
About MetroPlusHealth
Since 1985, MetroPlusHealth has helped the people of
CONTACT:
[email protected]
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SOURCE MetroPlusHealth
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