Metlife to Acquire U.S. Pet Health Insurance Administrator, Petfirst
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- Enters Fast-Growing Pet Insurance Market To Leverage
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Founded in 2004, PetFirst currently administers insurance coverage on more than 40,000 pets. It has a strong track record of delivering outstanding service to policyholders and maintaining trust through its emphasis on community and support of local humane societies and shelters. PetFirst currently distributes its pet insurance products through animal welfare agencies, direct-to-consumer channels and employers.
The acquisition will leverage
"Pet insurance has become an increasingly important voluntary benefit, and this transaction allows us to capitalize on this rapidly growing market opportunity," said
The pet insurance market is under-penetrated and fast-growing. The roughly 85 million families that own pets in
The deal is expected to close in the first quarter of 2020 subject to customary closing conditions and approvals.
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About
About PetFirst
PetFirst is a fast-growing pet insurance administrator in



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