Flourish brings private-bank-like cash solution to MassMutual’s network

NEW YORK CITY—October 8, 2026—Flourish, a wealthtech platform that helps RIAs and broker-dealers deliver a private-bank-like experience to their clients, today announced an enterprise relationship with MassMutual and its network of financial professionals.

The relationship extends Flourish Cash to MassMutual's network of more than 6,000 financial professionals across the nation. Through the relationship, financial professionals affiliated with MassMutual can offer clients access to Flourish Cash. Flourish Cash allows clients the ability to access a high-yield interest rate on their held-away cash, currently 9x the nationwide savings account average. Flourish Cash also provides elevated FDIC insurance coverage of up to $40 million for a two-person household through Flourish's Program Banks.

"At MassMutual, we're committed to equipping financial professionals with the tools and support they need to help their clients thrive,” said Vaughn Bowman, CFA, head of wealth management with MassMutual. “This is the perfect time to build on our relationship with Flourish by offering Flourish Cash to our advisor network.”

“Today’s financial advisors are expanding their services to help clients with their entire financial lives - not just the stock-and-bond portfolio. MassMutual can now offer customers a private-bank-like experience that drives both firm growth and client satisfaction,” said Max Lane, CEO of Flourish.